Description

The study investigates investment decisions in unified communications and collaboration (UCC) products and services among North American decision makers in 2011. The study shows that the awareness of UCC tools is generally high. At the same time, utilization rates lag behind awareness rates, which indicates the potential for market growth. Microsoft, Google, Skype, and AT&T have the greatest mindshare as UCC tool providers and are reported to be primary providers by over 50 percent of respondents. Overall, Frost & Sullivan expects businesses to deploy a growing number of UCC tools for greater cost efficiencies and productivity benefits. At the same time, rates of UCC tool use are expected to remain stable or increase.