Description

The aim of this research service is to provide a strategic overview of the Volkswagen Group that identifies and interprets the factors that contribute to the success of the organization. The study covers the Volkswagen Group’s product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations.