Description

Broadcasters and publishers capable of quickly making content available for mobile phones are benefiting from the near ubiquity of video-capable smartphones and tablets in mature markets. Audiences are increasingly engaging with content outside of the home, especially for news and sports. In emerging regions, the cost of building mobile broadband networks compares favorably to the exorbitant cost of fixed networks, which drives expansion of mobile usage. Smaller screens are increasingly being used for long-form and live content, indicating emerging opportunities for mobile video monetization beyond the pre-roll.