Social Networking for Customer Contact - Market Insight
Social Networking for Customer Contact - Market Insight
RELEASE DATE
31-Mar-2010
31-Mar-2010
REGION
North America
North America
Research Code: 9857-00-15-00-00
SKU: IT01385-NA-MR_11140
$1,500.00
In stock
SKU
IT01385-NA-MR_11140
Description
Social networking has been and continues to be a cultural phenomenon. It is quickly also becoming a business phenomenon. Increasingly, current and prospective customers are using social networking to communicate about the products and services they buy or intend to buy. Leading enterprises have recognized the importance of tapping into these customer-to-customer communications and are following a number of paths to learn, participate, support their customers and in other ways leverage these social conversations for their business' benefits. This market insight discusses some of the market trends, business drivers and challenges, and highlights some of the contact center and CRM vendors in this space.
Table of Contents
Introduction
Scope and Methodology
Definitions
Market Trends
Market Challenges
Market Drivers
Market Restraints
Customer Community Benefits
Customer Community Costs
Altitude Software
Alcatel-Lucent/Genesys
Avaya
Cisco
Get Satisfaction
Lithium Technologies
NICE Systems
Right Now Technologies
Salesforce.com
Siemens Enterprise Communications
End User Recommendations
Popular Topics
Social networking has been and continues to be a cultural phenomenon. It is quickly also becoming a business phenomenon. Increasingly, current and prospective customers are using social networking to communicate about the products and services they buy or intend to buy. Leading enterprises have recognized the importance of tapping into these customer-to-customer communications and are following a number of paths to learn, participate, support their customers and in other ways leverage these social conversations for their business' benefits. This market insight discusses some of the market trends, business drivers and challenges, and highlights some of the contact center and CRM vendors in this space.
No Index | Yes |
---|---|
Podcast | No |
Industries | Information Technology |
WIP Number | 9857-00-15-00-00 |
Is Prebook | No |