Description

Low standards of municipal water supply and poor quality of underground water have brought more opportunities for companies to invest in the POU water treatment systems market in India. The market is in a high growth stage, witnessing high competition and price sensitivity. With increasing purchasing power capacity of the lower, lower-middle income class households, market participants have successfully tapped the "bottom of the pyramid" consumer segment by launching several non-electric products; this is expected to drive market growth in the future.