The Role of WASPs in Enterprise Communication - South Africa

The Role of WASPs in Enterprise Communication - South Africa

Will WASPs Survive the Advent of Smartphones and Mobile Apps?

RELEASE DATE
10-Jun-2014
REGION
Africa
Research Code: MA5A-01-00-00-00
SKU: TE00322-AF-MR_01822
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Description

This research service provides a strategic analysis of the South African wireless application service provider (WASP) market. It focuses on the use of WASP services by South African enterprises across different sectors. A discussion of emerging market trends is provided, highlighting the application of different WASP services across enterprise operations, particularly in mobile commerce, client engagement and operational efficiency. The research also provides strategic recommendations for operators as wholesale providers of WASP services, based on the potential growth of the different WASP services.

Table of Contents

Executive Summary

Executive Summary (continued)

WASP Market Evolution

Market Definitions

Market Definitions (continued)

Market Definitions (continued)

Research Scope

Service Provider Scope

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

WASP Market—Revenue Forecast

Revenue Forecast Discussion

Revenue Forecast Discussion (continued)

Percent Revenue Forecast by Service

Revenue Forecast by Service

WASP Trends

WASP Trends (continued)

WASP Trends (continued)

WASP Trends (continued)

WASP Market—Service and Technology Adoption Trends

Enterprise WASP Applications

Mobile Advertising—Overview

Mobile Advertising—WASP Applications

Mobile Advertising—WASP Applications (continued)

Mobile Advertising—WASP Applications (continued)

Mobile Payments—Market Trends

Mobile Payments—Market Trends (continued)

Mobile Payments—Market Trends (continued)

Mobile Payments—Market Trends (continued)

Mobile Payment Case Study—Europe

Mobile Commerce Service Trends

Customer Engagement—Market Trends

WASP Market—Customer Engagement Levels

Operational Efficiency

WASP Market—Application in Process-Driven Industries

WASP Wholesale Market—Value Chain

WASP Wholesale Market—Overview

Mobile Operator Strategies

Products Supported by MNOs

Revenue Sharing Model

Revenue Sharing Model (continued)

Revenue Sharing Model (continued)

Competitive Environment—Operator

Vodacom Profile

WASP Retail Market—Value Chain

WASP Market Overview—WASP Oversight

WASP Market Overview—WASP Oversight (continued)

Regulation—POPI Act

Regulatory Timeline

WASP Market—Competitive Landscape

WASP Market—Competitive Landscape (continued)

Competitive Environment—WASP and Aggregator

Grapevine Interactive Profile

AfriGIS Profile

Clickatell Profile

Conclusions

Conclusions (continued)

Recommendations

Legal Disclaimer

Additional Sources of Information on Wireless Application Services

List of WASP Aggregators

The Frost & Sullivan Story

Value Proposition

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This research service provides a strategic analysis of the South African wireless application service provider (WASP) market. It focuses on the use of WASP services by South African enterprises across different sectors. A discussion of emerging market trends is provided, highlighting the application of different WASP services across enterprise operations, particularly in mobile commerce, client engagement and operational efficiency. The research also provides strategic recommendations for operators as wholesale providers of WASP services, based on the potential growth of the different WASP services.
More Information
No Index Yes
Podcast No
Author Lehlohonolo Mokenela
Industries Telecom
WIP Number MA5A-01-00-00-00
Is Prebook No