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U.S. Mobile Advertising and Search Market

U.S. Mobile Advertising and Search Market

RELEASE DATE
13-Aug-2009
REGION
North America
Research Code: N61C-01-00-00-00
SKU: TE03191-NA-MR_14821
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$4,950.00
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SKU
TE03191-NA-MR_14821
$4,950.00
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Description

The U.S. mobile penetration levels are currently approaching 90 percent. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. The industry is witnessing a considerable increase in the number of specialized companies that focus on enabling mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators and innovative MVNOs is a testament to the perceived potential of the market opportunity. Smartphone app stores have further provided new opportunities in the U.S. mobile advertising and search markets.

Table of Contents

Mobile Advertising and Search

  • Introduction
  • Segmentation
  • Key Market Trends and Conclusions

Key Trends in the U.S. Mobile Advertising and Search Markets

  • App Stores and Growth of Rich Media
  • Growth of the Mobile Web
  • Third Party Ad Networks and Collaboration between Ad Networks and Platforms
  • White Label Mobile Advertising Solutions for Publishers
  • Industry Initiatives on Standardization – Ad Formats; Measurements; Opt-in Policies and Others

Market Definitions and Overview

  • Definitions and Overview

Market Dynamics

  • Industry Challenges
  • Market Drivers

Demand Analysis and Market Forecasts

  • Demand Analysis
  • Market Forecasts

Competitive Analysis of the U.S. Mobile Advertising and Search Markets

  • Competitive Analysis

Market Share

  • Market Share Analysis for the U.S. Mobile Advertising and Search Markets

Introduction to Messaging-based Mobile Advertising (and Mobile Marketing) Markets

Key Market Trends

Market Revenue Forecasts

Introduction to WAP Display Advertising

Key Market Trends

Market Revenue Forecasts

Introduction to Mobile Video Advertising

Mobile Video Advertising Pricing

Market Revenue Forecasts

Introduction to In-application Mobile Advertising

Major Market Trends

Market Revenue Forecasts

Introduction to Mobile Search and Other Performance-based Mobile Advertising Mechanisms

Major Market Trends

Market Revenue Forecasts

Service Providers; Mobile Operators and Content Providers

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The U.S. mobile penetration levels are currently approaching 90 percent. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. The industry is witnessing a considerable increase in the number of specialized companies that focus on enabling mobile advertising. Adoption of mobile advertising by the nations largest mobile operators and innovative MVNOs is a testament to the perceived potential of the market opportunity. Smartphone app stores have further provided new opportunities in the U.S. mobile advertising and search markets.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number N61C-01-00-00-00
Is Prebook No