US Car Consumers—Advanced Technology and Feature Preferences in Consumer Vehicles, 2015
US Car Consumers—Advanced Technology and Feature Preferences in Consumer Vehicles, 2015
Consumer Preferences Indicate Exciting Prospects for Advanced Driver Assisted Systems (ADAS) and Collision Avoidance
RELEASE DATE
12-Jan-2016
12-Jan-2016
REGION
North America
North America
Research Code: NEFA-01-00-00-00
SKU: AU1295-NA-CR_18344
$10,000.00
In stock
SKU
AU1295-NA-CR_18344
Description
Rapid advancement of technologies and their declining costs provide new opportunities to meet the increasingly stringent emission and safety standards of vehicles and significantly enhance the driving experience. Several technology alternatives and pathways are available for meeting desired functional and performance goals, some of which come with cost and/or other tradeoffs. Having the right technology-feature content that helps meet regulatory standards is critically important, providing at the same time maximum value to end customers.
Table of Contents
Methodology—1,584 Vehicle Owner Interviews in the United States
Sample Structure by Next Vehicle Segment: US, 2015
Comparison with Real Market Trends
Key Takeaways for Top Technologies
Top Technology Interest and Demand
Top 15 Advanced Vehicle Features: US, 2015
Findings on the Other Top Technology Categories
- Blind spot alerts
- Emergency steer assist
- Around view camera
- Forward collision warning with emergency braking
- Others
Analysis of Top Advanced Features by Take Rate
Top Technology Features and Pricing
Brand Perception and Associations: Advanced Features and Makes: US, 2015
OEM Recommendations
Relative Importance of Vehicle Attributes and Features: US, 2015
Relative Importance of Vehicle Features by Next Vehicle Segment: US, 2015
Most and Least Important Advanced Features
Most Important Advanced Vehicle Features by Next Vehicle Segment
Least Important Advanced Vehicle Features by Next Vehicle Segment
Reach of Advanced Vehicle Feature Bundles
Advanced Feature Reach across Vehicle Segments
Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015
Capability Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015
Top Vehicle Makes That Provide a Good Combination of Advanced Features
Segmentation Solution Analysis
Factors Used to Derive the Segmentation Solution
Strength of Factor Groupings by Segment Represented with +/- Ratings
Four Distinct Customer Segments to Target
Connected Car Smartphone-enabled Features—Price Sensitivity
Connected Car Personalized Features—Price Sensitivity
Connected Car Safety Features—Price Sensitivity
Connected Car Smartphone-enabled Features—Take Rate at Midpoint Test Price
Connected Car Personalized and Comfort/Safety Features—Take Rate at Midpoint Test Price
Connected Car Smartphone-enabled Features—Average Interpolated Mean Price
Connected Car Personalized and Comfort/Safety Features—Average Interpolated Mean Price
HMI Input Interaction Features—Price Sensitivity
HMI Output to Driver Features—Price Sensitivity
HMI Input Interaction Features—Take Rate at Midpoint Test Price
HMI Output to Drivers Features—Take Rate at Midpoint Test Price
HMI Input Interaction Features—Average Interpolated Mean Price
HMI Output to Drivers Features—Average Interpolated Mean Price
ADAS Monitoring and Alert Features—Price Sensitivity
ADAS Driver Assist Features—Price Sensitivity
ADAS Emergency and Automated Driving Features—Price Sensitivity
ADAS Features—Take Rate at Midpoint Test Price
ADAS Features—Average Interpolated Mean Price
Health and Wellness Warning Features—Price Sensitivity
Health and Wellness Comfort Features—Price Sensitivity
Health and Wellness Features—Take Rate at Midpoint Test Price
Health and Wellness Features—Average Interpolated Mean Price
Powertrain Features—Price Sensitivity
Driving Dynamics Features—Willingness to Pay: US, 2015
Powertrain and Driving Dynamics Features—Take Rate at Midpoint Test Price
Powertrain and Driving Dynamics Features—Average Interpolated Mean Price
List of Figures
- 1. Sample Structure by Next Vehicle Segment: US, 2015
- 2. Analysis of Top Advanced Features by Take Rate (Midpoint Test Price): US, 2015
- 3. Top Technology Features and Pricing: US, 2015
- 4. Relative Importance of Vehicle Features by Next Vehicle Segment: US, 2015
- 5. Most Important Advanced Features by Next Vehicle Segment (Top 15): US, 2015
- 6. Least Important Advanced Features by Next Vehicle Segment (Bottom 15): US, 2015
- 7. Advanced Feature Reach across Vehicle Segments: US, 2015
- 8. Advanced Vehicle Features—Must Have (Top 10): US, 2015
- 9. Advanced Vehicle Features—Nice to Have (Top 10): US, 2015
- 10. Advanced Vehicle Features—Not Important (Top 10): US, 2015
- 11. Top Must-have Connected Car Features by Next Vehicle Segment: US, 2015
- 12. Top Must-have HMI Features by Next Vehicle Segment: US, 2015
- 13. Top Must-have ADAS Features by Next Vehicle Segment: US, 2015
- 14. Top Must-have Health and Wellness Features by Next Vehicle Segment: US, 2015
- 15. Top Must-have Powertrain and Driving Dynamics Features by Next Vehicle Segment: US, 2015
- 16. Top Nice-to-have Connected Car Features by Next Vehicle Segment: US, 2015
- 17. Top Nice-to-have HMI Features by Next Vehicle Segment: US, 2015
- 18. Top Nice-to-have ADAS Features by Next Vehicle Segment: US, 2015
- 19. Top Nice-to-have Health and Wellness Features by Next Vehicle Segment: US, 2015
- 20. Top Nice-to-have Powertrain and Driving Dynamics Features by Next Vehicle Segment: US, 2015
- 21. Performance-oriented Driver Profile
- 22. Technology-oriented Driver Profile
- 23. Cost Efficiency-oriented Driver Profile
- 24. Connected Car Smartphone-enabled Features—Willingness to Pay: US, 2015
- 25. HMI Output to Driver Features—Willingness to Pay: US, 2015
- 26. HMI Input Interaction Features—Take Rate at Midpoint Test Price: US, 2015
- 27. HMI Output to Drivers Features—Take Rate at Midpoint Test Price: US, 2015
- 28. HMI Input Interaction Features—Average Interpolated Mean Price: US, 2015
- 29. HMI Output to Drivers Features—Average Interpolated Mean Price: US, 2015
- 30. ADAS Monitoring and Alert Features—Willingness to Pay: US, 2015
- 31. ADAS Driver Assist Features—Willingness to Pay: US, 2015
- 32. ADAS Emergency and Automated Driving Features—Willingness to Pay: US, 2015
- 33. ADAS Features—Take Rate at Midpoint Test Price: US, 2015
- 34. ADAS Features—Average Interpolated Mean Price: US, 2015
- 35. Health and Wellness Warning Features—Willingness to Pay: US, 2015
- 36. Health and Wellness Comfort Features—Willingness to Pay: US, 2015
- 37. Health and Wellness Features—Take Rate at Midpoint Test Price: US, 2015
- 38. Health and Wellness Features—Average Interpolated Mean Price: US, 2015
- 39. Powertrain Features—Willingness to Pay: US, 2015
- 40. Driving Dynamics Features—Willingness to Pay: US, 2015
- 41. Powertrain and Driving Dynamics Features—Take Rate at Midpoint Test Price: US, 2015
- 42. Powertrain and Driving Dynamics Features—Average Interpolated Mean Price: US, 2015
List of Charts
- 1. Comparison with Real Market Trends
- 2. Key Takeaways for Top Technologies
- 3. Top 15 Advanced Vehicle Features: US, 2015
- 4. Brand Perception Map– Advanced Features and Makes: US, 2015
- 5. OEM Recommendations: US, 2015
- 6. Relative Importance of Vehicle Attributes and Features: US, 2015
- 7. Most Important Advanced Vehicle Features (Top 10): US, 2015
- 8. Least Important Advanced Vehicle Features (Bottom 10): US, 2015
- 9. Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015
- 10. Capability Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015
- 11. Top Vehicle Makes That Provide a Good Combination of Advanced Features:
- 12. Attitudes towards Vehicle Selection (Q6)
- 13. Importance of Vehicle Features (Q7)
- 14. Strength of Factor Groupings by Segment: US, 2015
- 15. Four Distinct Customer Segments to Target
- 16. Most Likely Vehicle to be Purchased Next: US, 2015
- 17. Demographic and Vehicle Categories: US, 2015
- 18. Most Important Advanced Vehicle Features: US, 2015
Popular Topics
Rapid advancement of technologies and their declining costs provide new opportunities to meet the increasingly stringent emission and safety standards of vehicles and significantly enhance the driving experience. Several technology alternatives and pathways are available for meeting desired functional and performance goals, some of which come with cost and/or other tradeoffs. Having the right technology-feature content that helps meet regulatory standards is critically important, providing at the same time maximum value to end customers.
No Index | No |
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Podcast | No |
Table of Contents | | Research Objectives and Methodology~ || Methodology—1,584 Vehicle Owner Interviews in the United States~ || Sample Structure by Next Vehicle Segment: US, 2015~ | Executive Summary~ || Comparison with Real Market Trends~ || Key Takeaways for Top Technologies~ || Top Technology Interest and Demand~ || Top 15 Advanced Vehicle Features: US, 2015~ ||| Blind spot alerts~ ||| Emergency steer assist~ ||| Around view camera~ ||| Forward collision warning with emergency braking~ ||| Others~ || Findings on the Other Top Technology Categories~ || Analysis of Top Advanced Features by Take Rate~ || Top Technology Features and Pricing~ || Brand Perception and Associations: Advanced Features and Makes: US, 2015~ || OEM Recommendations~ | Relative Importance of Vehicle Attributes by Next Vehicle Segment~ || Relative Importance of Vehicle Attributes and Features: US, 2015~ || Relative Importance of Vehicle Features by Next Vehicle Segment: US, 2015~ | Relative Importance of Advanced Vehicle Features by Next Vehicle Segment~ || Most and Least Important Advanced Features~ || Most Important Advanced Vehicle Features by Next Vehicle Segment~ || Least Important Advanced Vehicle Features by Next Vehicle Segment~ || Reach of Advanced Vehicle Feature Bundles~ || Advanced Feature Reach across Vehicle Segments~ | Advanced Features—Must Have, Nice to Have, and Not Important~ | Brand Perception and Performance of Vehicle Makes~ || Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015~ || Capability Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015~ || Top Vehicle Makes That Provide a Good Combination of Advanced Features~ | Customer Segments to Target for Advanced Features~ || Segmentation Solution Analysis~ || Factors Used to Derive the Segmentation Solution~ ||| Attitudes towards Vehicle Selection (Q6)~ ||| Importance of Vehicle Features (Q7)~ || Strength of Factor Groupings by Segment Represented with +/- Ratings~ || Four Distinct Customer Segments to Target~ ||| Basic Vehicle Oriented Drivers and Driver Profile~ ||| Performance Oriented Drivers and Driver Profile~ ||| Cost Efficiency Oriented Drivers and Driver Profile~ ||| Technology Oriented Drivers and Driver Profile~ | Review of Advanced Vehicle Features by Category— Price Sensitivity, Take Rates and Mean Price by Next Vehicle~ || Connected Car Smartphone-enabled Features—Price Sensitivity~ || Connected Car Personalized Features—Price Sensitivity~ || Connected Car Safety Features—Price Sensitivity~ || Connected Car Smartphone-enabled Features—Take Rate at Midpoint Test Price~ || Connected Car Personalized and Comfort/Safety Features—Take Rate at Midpoint Test Price~ || Connected Car Smartphone-enabled Features—Average Interpolated Mean Price~ || Connected Car Personalized and Comfort/Safety Features—Average Interpolated Mean Price~ | HMI Vehicle Features—Take Rates and Mean Price by Next Vehicle~ || HMI Input Interaction Features—Price Sensitivity~ || HMI Output to Driver Features—Price Sensitivity~ || HMI Input Interaction Features—Take Rate at Midpoint Test Price~ || HMI Output to Drivers Features—Take Rate at Midpoint Test Price~ || HMI Input Interaction Features—Average Interpolated Mean Price~ || HMI Output to Drivers Features—Average Interpolated Mean Price~ | ADAS Vehicle Features—Take Rates and Mean Price by Next Vehicle~ || ADAS Monitoring and Alert Features—Price Sensitivity~ || ADAS Driver Assist Features—Price Sensitivity~ || ADAS Emergency and Automated Driving Features—Price Sensitivity~ || ADAS Features—Take Rate at Midpoint Test Price~ || ADAS Features—Average Interpolated Mean Price~ | Health and Wellness Vehicle Features—Take Rates and Mean Price by Next Vehicle~ || Health and Wellness Warning Features—Price Sensitivity~ || Health and Wellness Comfort Features—Price Sensitivity~ || Health and Wellness Features—Take Rate at Midpoint Test Price~ || Health and Wellness Features—Average Interpolated Mean Price~ | Powertrain and Driving Dynamics Vehicle Features—Take Rates and Mean Price by Next Vehicle~ || Powertrain Features—Price Sensitivity~ || Driving Dynamics Features—Willingness to Pay: US, 2015~ || Powertrain and Driving Dynamics Features—Take Rate at Midpoint Test Price~ || Powertrain and Driving Dynamics Features—Average Interpolated Mean Price~ | Legal Disclaimer~ | The Frost & Sullivan Story~ |
List of Charts and Figures | 1. Sample Structure by Next Vehicle Segment: US, 2015~ 2. Analysis of Top Advanced Features by Take Rate (Midpoint Test Price): US, 2015~ 3. Top Technology Features and Pricing: US, 2015~ 4. Relative Importance of Vehicle Features by Next Vehicle Segment: US, 2015~ 5. Most Important Advanced Features by Next Vehicle Segment (Top 15): US, 2015~ 6. Least Important Advanced Features by Next Vehicle Segment (Bottom 15): US, 2015~ 7. Advanced Feature Reach across Vehicle Segments: US, 2015~ 8. Advanced Vehicle Features—Must Have (Top 10): US, 2015~ 9. Advanced Vehicle Features—Nice to Have (Top 10): US, 2015~ 10. Advanced Vehicle Features—Not Important (Top 10): US, 2015~ 11. Top Must-have Connected Car Features by Next Vehicle Segment: US, 2015~ 12. Top Must-have HMI Features by Next Vehicle Segment: US, 2015~ 13. Top Must-have ADAS Features by Next Vehicle Segment: US, 2015~ 14. Top Must-have Health and Wellness Features by Next Vehicle Segment: US, 2015~ 15. Top Must-have Powertrain and Driving Dynamics Features by Next Vehicle Segment: US, 2015~ 16. Top Nice-to-have Connected Car Features by Next Vehicle Segment: US, 2015~ 17. Top Nice-to-have HMI Features by Next Vehicle Segment: US, 2015~ 18. Top Nice-to-have ADAS Features by Next Vehicle Segment: US, 2015~ 19. Top Nice-to-have Health and Wellness Features by Next Vehicle Segment: US, 2015~ 20. Top Nice-to-have Powertrain and Driving Dynamics Features by Next Vehicle Segment: US, 2015~ 21. Performance-oriented Driver Profile~ 22. Technology-oriented Driver Profile~ 23. Cost Efficiency-oriented Driver Profile~ 24. Connected Car Smartphone-enabled Features—Willingness to Pay: US, 2015~ 25. HMI Output to Driver Features—Willingness to Pay: US, 2015~ 26. HMI Input Interaction Features—Take Rate at Midpoint Test Price: US, 2015~ 27. HMI Output to Drivers Features—Take Rate at Midpoint Test Price: US, 2015~ 28. HMI Input Interaction Features—Average Interpolated Mean Price: US, 2015~ 29. HMI Output to Drivers Features—Average Interpolated Mean Price: US, 2015~ 30. ADAS Monitoring and Alert Features—Willingness to Pay: US, 2015~ 31. ADAS Driver Assist Features—Willingness to Pay: US, 2015~ 32. ADAS Emergency and Automated Driving Features—Willingness to Pay: US, 2015~ 33. ADAS Features—Take Rate at Midpoint Test Price: US, 2015~ 34. ADAS Features—Average Interpolated Mean Price: US, 2015~ 35. Health and Wellness Warning Features—Willingness to Pay: US, 2015~ 36. Health and Wellness Comfort Features—Willingness to Pay: US, 2015~ 37. Health and Wellness Features—Take Rate at Midpoint Test Price: US, 2015~ 38. Health and Wellness Features—Average Interpolated Mean Price: US, 2015~ 39. Powertrain Features—Willingness to Pay: US, 2015~ 40. Driving Dynamics Features—Willingness to Pay: US, 2015~ 41. Powertrain and Driving Dynamics Features—Take Rate at Midpoint Test Price: US, 2015~ 42. Powertrain and Driving Dynamics Features—Average Interpolated Mean Price: US, 2015~| 1. Comparison with Real Market Trends~ 2. Key Takeaways for Top Technologies~ 3. Top 15 Advanced Vehicle Features: US, 2015~ 4. Brand Perception Map– Advanced Features and Makes: US, 2015~ 5. OEM Recommendations: US, 2015~ 6. Relative Importance of Vehicle Attributes and Features: US, 2015~ 7. Most Important Advanced Vehicle Features (Top 10): US, 2015~ 8. Least Important Advanced Vehicle Features (Bottom 10): US, 2015~ 9. Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015~ 10. Capability Rating of Vehicle Makes (Better Than All/ Better Than Most): US, 2015~ 11. Top Vehicle Makes That Provide a Good Combination of Advanced Features:~ 12. Attitudes towards Vehicle Selection (Q6)~ 13. Importance of Vehicle Features (Q7)~ 14. Strength of Factor Groupings by Segment: US, 2015~ 15. Four Distinct Customer Segments to Target~ 16. Most Likely Vehicle to be Purchased Next: US, 2015~ 17. Demographic and Vehicle Categories: US, 2015~ 18. Most Important Advanced Vehicle Features: US, 2015~ |
Author | Linda Merkel |
Industries | Automotive |
WIP Number | NEFA-01-00-00-00 |
Is Prebook | No |