2012 Connected Home Consumer Perception Survey

2012 Connected Home Consumer Perception Survey

RELEASE DATE
24-Apr-2012
REGION
North America
Research Code: 9941-00-05-00-00
SKU: IT01409-GL-MR_11164
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$4,950.00
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SKU
IT01409-GL-MR_11164
$4,950.00
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Description

As this survey discloses, consumers are more inclined to use over-the-top service offerings, spend more time online, and are acquiring more in-home communication technology than they have in the past. They are also better informed on their service options, less inclined to pay premium prices for basic services, and are actively considering new ways of interacting.
This year’s survey serves both as a warning of impending change and a call to arms for service providers and network operators to meet their consumers’ new expectations, before they go elsewhere to satisfy them.

Table of Contents

Executive Summary

Introduction

The Connected Home: A Review

Connected Home Components

Connected Home Appeal

Evolution of a Concept

Study Demographics

Stratecast - The Last Word

About Stratecast

As this survey discloses, consumers are more inclined to use over-the-top service offerings, spend more time online, and are acquiring more in-home communication technology than they have in the past. They are also better informed on their service options, less inclined to pay premium prices for basic services, and are actively considering new ways of interacting. This years survey serves both as a warning of impending change and a call to arms for service providers and network operators to meet their consumers new expectations, before they go elsewhere to satisfy them.
More Information
No Index Yes
Podcast No
Author Michael Jude
Industries Information Technology
WIP Number 9941-00-05-00-00
Is Prebook No