2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics
2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics
Desirability and Willingness to Pay for Infotainment and Telematics Features
16-May-2014
North America
Description
The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently have a safety and security service package installed in their current vehicles than a built-in navigation or infotainment system. Overall, the future of telematics and infotainment appears bright–incorporating safety-related options in non-safety packages and maintaining a theme or undertone of safety in messaging will likely have a strong appeal to drivers.
Table of Contents
Objectives
Methodology
Vehicle Segment
Packages Assessed Using Menu-based Conjoint:Safety and Security Packages
Packages Assessed Using Menu-based Conjoint:Navigation Packages
Packages Assessed Using Menu-based Conjoint:Audio and Infotainment Packages
From the Present to the Future
Rates of Systems
Importance Rating of Vehicle Features
From the Present to the Future
Potential Uptake of Automotive Packages
Current and Future Market Penetration
From the Present to the Future
From the Present to the Future—A Tactical Approach
Three Driver Segments—Technology Adoption Patterns
Vehicle Segments by Driver
Driver Segments Breakdown by Vehicle Segment
Vehicle Packages by Driver Segment
Current and Future Market Penetration of Packages
Targeting Full-feature Oriented Drivers
Targeting Full-feature Oriented Drivers (continued)
Targeting the Practical Comfort Seeker Drivers
Targeting the Practical Comfort Seeker Drivers (continued)
Targeting the Driving Efficiency Focused Drivers
Targeting the Driving Efficiency Focused Drivers (continued)
Prevalence of Vehicle Segment Switching—Likely Next Vehicle Segment
The Expected Vehicle Segment Shift
Relative Importance of Vehicle Features
Constant Sum Allocation—General Vehicle Features
Constant Sum Allocation—Infotainment and Telematic Features
Menu-based Conjoint—Safety and Security Packages by Vehicle Segment
Menu-based Conjoint—Navigation Packages by Vehicle Segment
Menu-based Conjoint—Audio and Infotainment Packages by Vehicle Segment
Menu-based Conjoint—Safety and Security Options by Vehicle Segment
Menu-based Conjoint—Safety and Security Options by Vehicle Segment (continued)
Menu-based Conjoint—Navigation Options by Vehicle Segment
Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)
Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)
Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)
Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)
Menu-based Conjoint—Personal Device Integration Options by Vehicle Segment
Menu-based Conjoint—Wireless Options by Vehicle Segment
Menu-based Conjoint—Apps Options by Vehicle Segment
Menu-based Conjoint—Apps Options by Vehicle Segment (continued)
Menu-based Conjoint—Audio System Options by Vehicle Segment
Menu-based Conjoint—Support Options by Vehicle Segment
Menu-based Conjoint—Support Options by Vehicle Segment (continued)
Menu-based Conjoint—User Interface Options by Vehicle Segment
Menu-based Conjoint—User Interface Options by Vehicle Segment (continued)
Menu-based Conjoint—Packages by Driver Segment
Menu-based Conjoint—Safety and Security Options by Driver Segment
Menu-based Conjoint—Navigation Options by Driver Segment
Menu-based Conjoint—Navigation Options by Driver Segment (continued)
Menu-based Conjoint—Personal Device Integration and Wireless Options by Driver Segment
Menu-based Conjoint—Apps Options by Driver Segment
Menu-based Conjoint—Audio System and Support Options by Driver Segment
Menu-based Conjoint—User Interface Options by Driver Segment
Current Infotainment and Telematics Systems in Vehicles—Summary
Current Rates of Built-in Navigation Systems
Overall Prevalence of Registered Safety and Security Systems
Reasons for NOT Registering Safety and Security Systems
Frequency of Infotainment System Use
Reasons for NOT Using Infotainment Systems
Current Prevalence of Mobile Devices Used in Vehicles Summary
Frequency of Mobile Devices Use in Vehicles
How Mobile Devices are Used in Vehicle
When Mobile Devices are Used in Vehicle
Model Year of Current, Primary Vehicle
Typical Passengers While Driving
US Regions
Location of Residence
Age
Gender
Mean Annual Mileage
Mean Minutes Spent in Vehicle During Weekdays
Mean Minutes Spent in Vehicle During Weekends
Mean Minutes Spent in Vehicle During Weekends
2012 Mean Household Gross Income
Hispanic or Latino Ethnicity
Race
Legal Disclaimer
Segmentation Analysis Process
A New Approach to Measuring Choice in a World of Increasing Mass Customization: Menu-based Conjoint
Menu-based Conjoint Modeling Delivers in an Era of Mass Customization
MBC Choice Tasks—Modeled to Reflect Real-world Scenarios
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Related Research
Popular Topics
No Index | Yes |
---|---|
Podcast | No |
Author | Karolina Olszewska |
Industries | Automotive |
WIP Number | ND1B-01-00-00-00 |
Is Prebook | No |