4INFO Offers a Diversified Blueprint for Mobile Marketing Providers

4INFO Offers a Diversified Blueprint for Mobile Marketing Providers

RELEASE DATE
04-Nov-2011
REGION
North America
Research Code: D564-00-1C-00-00
SKU: IT01875-GL-MR_11630
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$2,450.00
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IT01875-GL-MR_11630
$2,450.00
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Description

This Stratecast SPIE report discusses the Mobile Marketing Ecosystem; a framework for the entire mobile marketing-advertising-commerce space that we define as mobile commerce management (MCM); and examples from our analysis of 4INFO, a provider of MCM solutions.

Table of Contents

Introduction

The Mobile Marketing Ecosystem

Stratecast's Mobile Commerce Management (MCM) Model

4INFO Offers Mobile Advertising Platforms, Network and Services

Privacy Matters: Keeping the Golden Goose Alive

Working and Playing Well with Others: Ecosystem Dynamics

Measuring Mobile Marketing Results

Stratecast - The Last Word

About Stratecast

Related Research
This Stratecast SPIE report discusses the Mobile Marketing Ecosystem; a framework for the entire mobile marketing-advertising-commerce space that we define as mobile commerce management (MCM); and examples from our analysis of 4INFO, a provider of MCM solutions.
More Information
No Index Yes
Podcast No
Industries Information Technology
WIP Number D564-00-1C-00-00
Is Prebook No