Customer Acquisition Is Only the Beginning: Companies Need Comprehensive Customer Analytics to Retain and Monetize the Customers They Acquire

Customer Acquisition Is Only the Beginning: Companies Need Comprehensive Customer Analytics to Retain and Monetize the Customers They Acquire

RELEASE DATE
28-Apr-2017
REGION
North America
Research Code: 9B0F-00-28-00-00
SKU: IT03370-NA-SF_20113
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Description

This Stratecast report analyzes dynamics and challenges that exist between customer acquisition and post-acquisition processes; and how new approaches leveraging Big Data and analytics (BDA) are helping brands more effectively retain and monetize the customers they already have.

Table of Contents

Introduction

Great Experiences Enhance Customer Retention and Monetization

Corporate Mindsets and Data Issues Limit Retention and Monetization

New Technologies Can Tame Big Data to Yield Real-time Insights

AI-powered Customer Analytics Enhance Retention and Monetization

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
This Stratecast report analyzes dynamics and challenges that exist between customer acquisition and post-acquisition processes; and how new approaches leveraging Big Data and analytics (BDA) are helping brands more effectively retain and monetize the customers they already have.
More Information
No Index No
Podcast No
Author Jeff Cotrupe
Industries Information Technology
WIP Number 9B0F-00-28-00-00
Is Prebook No