Description

This research study looks at the market dynamics of the international data services market in Asia Pacific (APAC). Wrought with challenges, impending market consolidation and excess capacities in bandwidth on most major international routes, the price war persists. This invariably leads to dwindling bottom lines that could potentially threaten business profitability and sustainability. Retaining existing customer base and more importantly, growing it, is key to survival. This benchmark study offers a competitive analysis of the major carriers in Asia Pacific based on their service portfolio, network coverage, pricing and value-added offerings, all of which influence customer acquisition.