Augmented Reality: The Paradigm Shift Begins

Augmented Reality: The Paradigm Shift Begins

 

RELEASE DATE
21-Oct-2015
REGION
North America
Research Code: 9941-00-22-00-00
SKU: IT00188-NA-SF_01182
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Description

This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what they have correctly identified as the next important technology bubble. This report will be of interest to technology developers, ISVs, and those wishing to understand the direction of consumer communication services.

Table of Contents

Introduction

  • Google Glass is dead, but lives
  • Coming battle of the behemoths

Augmented Reality: a Refresher

  • Integrates data and perception
  • HUDs under development

Augmented Reality after Google Glasses

Form factor

Applications

Price

The Need for Applications

Behemoths lining up: Microsoft, Facebook, Google, and Apple

AR will define the terminal device

List of Figures
  • 1. Projected Global AR Growth (2010 to 2020)
  • 2. Desire to use AR (North America, 2015)
List of Charts
  • 1. Awareness of Google Glasses (North America, 2015)
  • 2. Desire to Buy Google Glasses (North American, 2015)
  • 3. Microsoft Hololens
  • 4. Vuzix AR
  • 5. Facebook/Oculus Rift
  • 6. Civic Resource Group
  • 7. The Augmented Home – A Concept
  • 8. Awareness of AR (North America, 2015)
This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what they have correctly identified as the next important technology bubble. This report will be of interest to technology developers, ISVs, and those wishing to understand the direction of consumer communication services.
More Information
No Index No
Podcast No
Table of Contents | Executive Summary~ || Introduction~ ||| Google Glass is dead, but lives~ ||| Coming battle of the behemoths~ || Augmented Reality: a Refresher~ ||| Integrates data and perception~ ||| HUDs under development~ || Augmented Reality after Google Glasses~ | State of the Art~ || Form factor~ || Applications~ || Price~ || The Need for Applications~ ||| Applications will drive the market~ ||| Civic Resource group~ | Connected Home Drives Initial Demand~ | The Battle to Control the Future~ || Behemoths lining up: Microsoft, Facebook, Google, and Apple~ || AR will define the terminal device~ | The Last Word~
List of Charts and Figures 1. Projected Global AR Growth (2010 to 2020)~ 2. Desire to use AR (North America, 2015)~| 1. Awareness of Google Glasses (North America, 2015)~ 2. Desire to Buy Google Glasses (North American, 2015)~ 3. Microsoft Hololens~ 4. Vuzix AR~ 5. Facebook/Oculus Rift~ 6. Civic Resource Group~ 7. The Augmented Home – A Concept~ 8. Awareness of AR (North America, 2015)~
Author Michael Jude
Industries Information Technology
WIP Number 9941-00-22-00-00
Is Prebook No