Growth of LBS in the U.S. Market

Growth of LBS in the U.S. Market

RELEASE DATE
15-Mar-2011
REGION
North America
Research Code: 9838-00-23-00-00
SKU: TE01657-NA-SF_13287
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Description

The popularity of location-based services just keeps on growing in the U.S. consumer sector. What used to be a fairly closed system of services, with wireless carriers as strict gatekeepers, is now a wide open market of solutions. Easy accessibility through smartphone application storefronts, the attractive free (or one-time fee) pricing, and the increased presence of locationing in social networking apps are all working together to convince consumers that LBS is a must-have service. However, Frost & Sullivan would argue that real, sustainable, profitable growth depends on the continued presence and participation of wireless carriers -- who must re-create a more aggressive and lucrative role for themselves in the U.S. LBS marketplace.

Table of Contents

A Brief History of C-LBS

Taking LBS to the Next Level

A True Family Finder Solution

Enforcing Honest Check-Ins

Ensuring LBA Success

Moving Forward

Related Research
The popularity of location-based services just keeps on growing in the U.S. consumer sector. What used to be a fairly closed system of services, with wireless carriers as strict gatekeepers, is now a wide open market of solutions. Easy accessibility through smartphone application storefronts, the attractive free (or one-time fee) pricing, and the increased presence of locationing in social networking apps are all working together to convince consumers that LBS is a must-have service. However, Frost & Sullivan would argue that real, sustainable, profitable growth depends on the continued presence and participation of wireless carriers -- who must re-create a more aggressive and lucrative role for themselves in the U.S. LBS marketplace.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number 9838-00-23-00-00
Is Prebook No