Description

The market insight focuses on “Conquests 2015”-a five year plan of France Telecom that aims at conquering the four major areas –improving employee morale, attracting new customers in saturated markets, retaining existing customers and entry into international markets. The four conquests that France Telecom has outlined in the plan are quite relevant to the present scenario in the telecom market since they tend to address a number of issues that the operators are facing. This plan follows other multi-year plans framed by rival operators and it becomes necessary to understand the plans in comparison to decide the level of significance of each of them.