Market Insight - CRM Analytics
Market Insight - CRM Analytics
RELEASE DATE
10-Dec-2004
10-Dec-2004
REGION
North America
North America
Research Code: 6993-01-00-00-00
SKU: IT02478-EU-MR_15841
$995.00
In stock
SKU
IT02478-EU-MR_15841
Description
No CRM initiative can truly be successful without customer segmentation, what analytics is designed to perform and take action from no matter what the sales and marketing intiatives may be. This Insight will review a number of areas that can assist in growing the customer base and creating valuable customers. To understand more clearly, an assessment of the concept of customer lifetime value is presented followed by a glimpse at the importance of aligning customer-facing functions in pursuit of this strategy. Then some examples of ways companies can segment their customers is explained followed by a review of some analytical tools to help with the process.
Table of Contents
Using Analytics
- Introduction
- Assessing Life Time Customer Value
- Alignment of Customer Facing Functions
- Models for Customer Segmentation
- Defining Customer Catagories
Vendor Options and Best Practices
- Vendor Options
- Best Practices
Related Research
Popular Topics
No CRM initiative can truly be successful without customer segmentation, what analytics is designed to perform and take action from no matter what the sales and marketing intiatives may be. This Insight will review a number of areas that can assist in growing the customer base and creating valuable customers. To understand more clearly, an assessment of the concept of customer lifetime value is presented followed by a glimpse at the importance of aligning customer-facing functions in pursuit of this strategy. Then some examples of ways companies can segment their customers is explained followed by a review of some analytical tools to help with the process.
No Index | Yes |
---|---|
Podcast | No |
WIP Number | 6993-01-00-00-00 |
Is Prebook | No |