Description

The southern African mobile communications research service considers the dynamics and regulatory environment of mobile communications in Botswana, Namibia, Zambia and Zimbabwe. The four markets share more than their geographic proximity, and many of the market challenges are the same. Nonetheless, each of the four markets is at a different stage of development in terms of mobile penetration and network technology. The mobile operators’ pricing structures, value propositions and branding reveal different strategic thrusts, which are informed by their respective market position and share, as well as the mobile teledensity in each country. 2008 market sizes form the basis of revenue forecasts to 2015.