Description

This paper will detail the results from Frost & Sullivan’s recent survey, The Impact of Social Media on External Communications within the Corporate Environment. The overall research objective was to gauge the usage trends of social networking within a business context, and as they relate to external communications. Specifically, the research uncovers how social media is used to drive external client relations; measures the prevalence of social media engagement tool usage; evaluates social media engagement tools; and explores the factors used to determine social media success within the external communications’ context.