The Impact of Social Media on External Communications within the Corporate Environment
The Impact of Social Media on External Communications within the Corporate Environment
RELEASE DATE
14-Dec-2012
14-Dec-2012
REGION
North America
North America
Research Code: D564-00-4E-00-00
SKU: IT01924-NA-MR_11679
$2,450.00
Special Price $1,837.50 save 25 %
In stock
SKU
IT01924-NA-MR_11679
Description
This paper will detail the results from Frost & Sullivan’s recent survey, The Impact of Social Media on External Communications within the Corporate Environment. The overall research objective was to gauge the usage trends of social networking within a business context, and as they relate to external communications. Specifically, the research uncovers how social media is used to drive external client relations; measures the prevalence of social media engagement tool usage; evaluates social media engagement tools; and explores the factors used to determine social media success within the external communications’ context.
Table of Contents
Introduction
Enterprise Social Media Use Still Faces Challenges
Definitions
Popular Social Media Tools for Customer Engagement
External Collaboration Dominates Corporate Use of Social Media
Measuring Success
Business Size Impacts Use of Social Media for Customer Engagement
Industry Use of Social Media for Customer Engagement
Stratecast - The Last Word
About Stratecast
Popular Topics
This paper will detail the results from Frost & Sullivans recent survey, The Impact of Social Media on External Communications within the Corporate Environment. The overall research objective was to gauge the usage trends of social networking within a business context, and as they relate to external communications. Specifically, the research uncovers how social media is used to drive external client relations; measures the prevalence of social media engagement tool usage; evaluates social media engagement tools; and explores the factors used to determine social media success within the external communications context.
No Index | Yes |
---|---|
Podcast | No |
Author | Melanie Turek |
Industries | Information Technology |
WIP Number | D564-00-4E-00-00 |
Is Prebook | No |