Overview

• Table of Contents
• Defining Location-based Services
• Life Cycle Analysis: Location-based Services
• Value Chain

Technology Assessment

• Assisted GPS
• Enhanced Observed Time Difference
• Uplink Time Difference of Arrival
• Advanced Forward Link Trilateration
• Cell ID
• Dueling Architectures: Control Plane vs User Plane
• Control Plane
• User Plane
• LBS Mode Comparison
• Carrier Technology Choices

LBS Application Trends: ‘The Killer Enabler’?

• Enhancing Carrier ARPU Through LBS
• Radar Screen: Consumer Location-based Services
• What Application Categories Will Drive LBS Adoption?
• Keys to Success for Consumer LBS
• Keys to Success for Consumer LBS
• LBS-initiated Messaging
• Navigation & Mapping
• End User Perception on LBS
• End-User Perception on LBS

Market Forecasts

• Frost & Sullivan Forecasts: Methodology
• LBS Total Market Forecasts
• Consumer vs Enterprise Splits
• Matching Technology to Application Performance

Usage Trends in Premium Content

• Usage Levels: Indications for Mobile Data Adoption
• Buying Patterns: Change in Premium Product Mix
• Buying Patterns: Non-Operator Storefront Sales
• LBS Pricing Trends

Carrier Trends

• US Mobile Carrier Observations
• Nextel
• Sprint

Profiles

• Profiles
• Profiles
• Profiles

Frost & Sullivan Awards

• LBS Platform of the Year
• LBS Technology of the Year
• LBS Company of the Year
• Product Line Strategy