U.S. Premium Mobile Downloadable Content and Applications Markets
U.S. Premium Mobile Downloadable Content and Applications Markets
RELEASE DATE
25-Jan-2007
25-Jan-2007
REGION
North America
North America
Research Code: FA09-01-00-00-00
SKU: TE02855-NA-MR_14485
$4,950.00
Special Price $3,712.50 save 25 %
In stock
SKU
TE02855-NA-MR_14485
Description
Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.
Table of Contents
Scope of the Market
- Introduction
- Segmentation
- Methodology
Summary of Findings and Key Conclusions
- Findings and Key Conclusions
Market Definitions and Overview
Market Topology
- High-speed Network Technologies
- Access-level Mobile Technologies
U.S. Premium Mobile Downloadable Content and Applications Market Dynamics
- Types and Categories of Premium Mobile Content and Applications
Strategic Evaluation and Analysis
- Market Drivers
- Industry Challenges
Demand Analysis and Market Forecasts
- Value Chain and Revenue Models
- Market Strategies
Market Definitions and Overview
Market Forecasts
Market Definitions and Overview
Market Forecasts
Market Definitions and Overview
Market Forecasts
Market Definitions and Overview
Market Forecasts
Market Definitions and Overview
Market Forecasts
Mobile Operators
Other Value Chain Participants
Popular Topics
Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | FA09-01-00-00-00 |
Is Prebook | No |