Disney Mobile  Are Todays OSSs Up to the MVNO Challenge?

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At the CTIA conference in April 2006, Disney announced the launch of its new Disney Mobile wireless service. Disney is creating a Mobile Virtual Network Operator (MVNO) business targeted at families and, more specifically, children between the ages of 8-14 whose parents want the safety and convenience of a cell phone with ultimate control over content and usage. Disney Mobile is capitalizing on its premier brand, not just by offering content, but by becoming a wireless service provider.

Table of Contents

Disney Mobile – Are Today’s OSSs Up to the MVNO Challenge?SPIE 2006 19 – May 12/2006IntroductionThe Making of the Disney MVNOHow Does This Operate?Critical FactorsObstaclesStratecast Partners -The Last WordAbout Stratecast Partners

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