Does Your Brand Convey What You Think It Does? How Businesses Rate IaaS Providers

 

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In this SPIE, Stratecast and Frost & Sullivan examine what drives enterprise cloud choices. By analyzing the results of the 2013 Frost & Sullivan Cloud User Survey, we identify users' top drivers for cloud infrastructure services, categorizing them by how they influence purchases.

Table of Contents

Does Your Brand Convey What You Think It Does? How Businesses Rate IaaS ProvidersSPIE 2013 #28 - August 2/2013IntroductionUnderstanding What Drives IaaS SelectionIt's All about Perception - How Features are Associated with Brands and How Brands are Associated with Each OtherStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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