e-Customer Relationship Management: Fad or Fact? A Critical Assessment of Vendors' Efforts in the European Market.

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Table of Contents

e-Customer Relationship Management, Executive SummaryExecutive SummaryExecutive Summarye-Customer Relationship Management, e-Customer Relationship Management: Another Acronym or a Real Value Proposition?e-Customer Relationship Management Definitionse-Customer Relationship Management DefinitionsTop Trends and Emerging Issues in the European e-Customer Relationship Management MarketTop Trends and Emerging Issues in the European e-Customer Relationship Management MarketMarket Forces in the European e-Customer Relationship Management MarketMarket Drivers for the European e-Customer Relationship Management MarketMarket Restraints for the European e-Customer Relationship Management Markete-Customer Relationship Management, e-Customer Relationship Management Market 2001Market OverviewOverview of The European e-Customer Relationship Management Market The European e-Customer Relationship Management Market Challengese-Customer Relationship Management InitiativesHigh-end VendorsMid-market Vendorse-Customer Relationship Management Specialistse-Customer Relationship Management, Success Factors & RecommendationsSuccess Factors and RecommendationsIndustry OutlookSuccess Factors and RecommendationsFrost & Sullivan 2001 Market Engineering Awards for the European e-Customer Relationship Management MarketFrost & Sullivan 2001 Market Engineering Awards for the European e-Customer Relationship Management Market




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