Electric Vehicle Platform Strategy of Global Passenger Vehicle OEMs, Forecast to 2025

Average of About 110,000 Units per Platform and 3 Platforms per OEM to Underpin EVs

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With emission regulations getting stricter around the world, long-range electric vehicles (EVs) have become the need of the hour. One way of improving range is by underpinning future battery EVs (BEVs) on dedicated EV platforms. This study delves into the key platform strategies that are expected to be adopted by global passenger vehicle OEMs and their approach towards EVs and EV infrastructure. This research also involves a comparative analysis of OEMs’ EV platform strategy through 2025 and highlights the trends that are arising as a result of the introduction of dedicated EV platforms in the OEM product portfolio.This study answers several key questions:• What is the need for an EV, and what are the driv

Table of Contents

Executive SummaryKey FindingsNeed for EVs, Key Markets and SolutionsElectrification—Key to Meeting Future Emission RegulationsLegacy OEM StrategiesLegacy OEM Strategies (continued)Legacy OEM Strategies (continued)Legacy OEM Strategies (continued)Number of EV Platforms by OEMNumber of Platforms and Average Models per Platform5 Key Strategies Driven by Dedicated PlatformsFuture OutlookResearch Scope and MethodologyResearch Scope Research Aims and ObjectivesKey Questions this Study will AnswerResearch Background Research Methodology Definitions and SegmentationDefinitionVehicle SegmentationKey OEM/Participant Groups Compared in this Study Overview of OEMs Vehicle Platform StrategyElectrification—Key to Meeting Future Emission RegulationsDedicated Platform—Solution to Building Efficient EVsDedicated Platforms Driving Sustainable MobilityEV Platform Strategy—Short-, Medium-, and Long-Term TargetsOEMs Leveraging ICE Platforms for EVs3 PHEV-BEV Adoption Strategies—EV Market ShareGlobal OEMs’ EV Platform StrategiesGlobal OEMs’ EV Platform Strategies (continued)Comparative Analysis of OEMs’ Future EV Platform Strategy Number of EV Platforms by OEMAverage EV Production Per PlatformEV Production Split by TypeAverage Production and Number of Models per PlatformNumber of Platforms and Average Models per PlatformFocus Segments on Dedicated PlatformsComparison of Mainstream Brands’ EV Model StrategyComparison of Luxury Brands’ EV Model StrategyNew Dedicated Platforms—Powertrain Flexibility ComparisonVehicle Range and Battery Capacity by PlatformPopular Trends Driven by the Introduction of Dedicated EV Platforms Trend 1—Vehicle Design Language and Platform StrategyTrend 2—EV Product Portfolio OptimizationTrend 3—OEMs’ Investment in Charging InfrastructureTrend 4—OEM Investments in Battery TechnologyTrend 5—Optimal Vehicle Pricing StrategyTrend 6—OEM Strategies to Tackle Initial Platform Development CostsGrowth Opportunities and Companies to ActionGrowth Opportunities Strategic Imperatives for Success and GrowthKey Conclusions and Future OutlookSo What AnalysisImpact of Dedicated PlatformsThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAbbreviation ListMarket Engineering Methodology


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