Electric Vehicle Platform Strategy of Global Passenger Vehicle OEMs, Forecast to 2025

Average of About 110,000 Units per Platform and 3 Platforms per OEM to Underpin EVs

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With emission regulations getting stricter around the world, long-range electric vehicles (EVs) have become the need of the hour. One way of improving range is by underpinning future battery EVs (BEVs) on dedicated EV platforms. This study delves into the key platform strategies that are expected to be adopted by global passenger vehicle OEMs and their approach towards EVs and EV infrastructure. This research also involves a comparative analysis of OEMs’ EV platform strategy through 2025 and highlights the trends that are arising as a result of the introduction of dedicated EV platforms in the OEM product portfolio.

This study answers several key questions:
• What is the need for an EV, and what are the driving forces behind the need for a dedicated EV platform?
• How are OEMs addressing the challenge of the high development costs of dedicated platforms? What strategies are OEMs adopting to
effectively use both existing ICE platforms and dedicated platforms?
• What vehicle segments are OEMs targeting to launch BEVs and PHEVs on dedicated and ICE platforms? What are the target segments among
key premium and non-premium OEMs?
• How are dedicated platforms going to influence the vehicle range and battery capacity industry average? What changes are OEMs making to
vehicles on dedicated platforms to differentiate them from existing ICE models, and why?
• What are top strategies among OEMs that are influenced by dedicated platforms? How are dedicated platforms driving the industry towards
sustainable transportation?

Given that this topic is a focal point for automotive OEMs to consider for future vehicle development, recommendations also are presented:
• Opportunities exist for global OEMs to partner with Chinese OEMs to develop China-specific models on dedicated platforms since EV demand
in China is huge.
• The modularity of dedicated platforms can be exploited to launch SUVs in niche segments, such as between compact and midsize.
• Plug-in variants of existing models can help reduce time to market and meet regulations simultaneously.

The EV platforms of the following OEMs are discussed in this study: BMW Group, Daimler Group, Volkswagen Group (VW, Skoda, SEAT, Audi, Porsche), PSA (Peugeot, Citroen, DS), Tata Group (Jaguar, Land Rover), Geely Group (Volvo), General Motors, Ford, Fiat Chrysler Automobiles, Honda, Hyundai, Toyota, and Renault-Nissan-Mitsubishi.

Table of Contents

1. Executive Summary
Key Findings
Need for EVs, Key Markets and Solutions
Electrification—Key to Meeting Future Emission Regulations
Legacy OEM Strategies
Number of EV Platforms by OEM
Number of Platforms and Average Models per Platform
5 Key Strategies Driven by Dedicated Platforms
Future Outlook
2. Research Scope and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Definitions and Segmentation
Definition
Vehicle Segmentation
Key OEM/Participant Groups Compared in this Study
4. Overview of OEMs Vehicle Platform Strategy
Electrification—Key to Meeting Future Emission Regulations
Dedicated Platform—Solution to Building Efficient EVs
Dedicated Platforms Driving Sustainable Mobility
EV Platform Strategy—Short-, Medium-, and Long-Term Targets
OEMs Leveraging ICE Platforms for EVs
3 PHEV-BEV Adoption Strategies—EV Market Share
Global OEMs’ EV Platform Strategies
5. Comparative Analysis of OEMs’ Future EV Platform Strategy
Number of EV Platforms by OEM
Average EV Production Per Platform
EV Production Split by Type
Average Production and Number of Models per Platform
Number of Platforms and Average Models per Platform
Focus Segments on Dedicated Platforms
Comparison of Mainstream Brands’ EV Model Strategy
Comparison of Luxury Brands’ EV Model Strategy
New Dedicated Platforms—Powertrain Flexibility Comparison
Vehicle Range and Battery Capacity by Platform
6. Popular Trends Driven by the Introduction of Dedicated EV Platforms
Trend 1—Vehicle Design Language and Platform Strategy
Trend 2—EV Product Portfolio Optimization
Trend 3—OEMs’ Investment in Charging Infrastructure
Trend 4—OEM Investments in Battery Technology
Trend 5—Optimal Vehicle Pricing Strategy
Trend 6—OEM Strategies to Tackle Initial Platform Development Costs
7. Growth Opportunities and Companies to Action
Growth Opportunities
Strategic Imperatives for Success and Growth
8. Key Conclusions and Future Outlook
So What Analysis
Impact of Dedicated Platforms
The Last Word—3 Big Predictions
Legal Disclaimer
9. Appendix
Abbreviation List
Market Engineering Methodology

Infographic



List of Figures & Charts

1. EV Platform Strategy: Key Findings, Global, 2016–2025
2. EV Platform Strategy: Strategies of Legacy OEMs, Global, 2016–2025
3. EV Platform Strategy: Future Outlook, Global, 2016–2025
4. EV Platform Strategy: Vehicle Segmentation, Global, 2016
5. EV Platform Strategy: Global OEMs’ EV Platform Strategies, Global, 2016–2025
6. EV Platform Strategy: Focus Segments on Dedicated Platforms, Global, 2016–2025
7. EV Platform Strategy: Benchmarking Model Strategies of Mainstream Brands, Global, 2016–2025
8. EV Platform Strategy: Benchmarking Model Strategies of Luxury Brands, Global, 2016–2025
9. EV Platform Strategy: New Dedicated Platforms’ Powertrain Flexibility Comparison, Global, 2016–2025
10. EV Platform Strategy: So What Analysis, Global, 2016–2025


1. EV Platform Strategy: EV Solutions, Global, 2016–2025
2. EV Platform Strategy: OEM EV Platform Forecast, Global, 2016 and 2025
3. EV Platform Strategy: EV Platforms by OEM, Global, 2016 and 2025
4. EV Platform Strategy: Number of Platforms and Average Models per Platform, Global, 2016 and 2025
5. EV Platform Strategy: Key Strategies, Global, 2016–2025
6. EV Platform Strategy: OEM EV Platform Forecast, Global, 2016 and 2025
7. EV Platform Strategy: Solution to Building Efficient EVs, Global, 2016–2025
8. EV Platform Strategy: Dedicated Platforms Driving Sustainable Mobility, Global, 2016–2025
9. EV Platform Strategy: Evolving Product Mix, Global, 1997–2037
10. EV Platform Strategy: OEMs Leveraging ICE Platforms for EVs, Global, 2025
11. Platform Strategy: OEM EV Sales Share, Global, 2016 and 2025
12. EV Platform Strategy: EV Platforms by OEM, Global, 2016 and 2025
13. EV Platform Strategy: Average Production per Platform, China, Europe, and North America, 2025
14. EV Platform Strategy: EV Production Split by Type, Global, 2016 and 2025
15. EV Platform Strategy: Average Production and Number of Models per Platform, Global, 2016 and 2025
16. EV Platform Strategy: Number of Platforms and Average Models per Platform, Global, 2016 and 2025
17. EV Platform Strategy: Vehicle Range and Battery Capacity by Platform, Global, 2016–2025
18. EV Platform Strategy: Vehicle Design Language and Platform Strategy, Global, 2016–2025
19. EV Platform Strategy: EV Product Portfolio Optimization, Global, 2016–2025
20. EV Platform Strategy: OEMs’ Investment in Charging Infrastructure, Global, 2016–2025
21. Lithium-ion Battery Pack Pricing Trend and Forecast Range, Global, 2010–2020
22. EV Platform Strategy: Optimal Vehicle Pricing Strategy, Global, 2016–2025
23. EV Platform Strategies: Strategies to Tackle High Platform Development Costs, Global, 2016–2025
24. EV Platform Strategy: Impact of Dedicated Platforms, Global, 2016–2025



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