Electric Vehicle Platform Strategy of Global Passenger Vehicle OEMs, Forecast to 2025
Electric Vehicle Platform Strategy of Global Passenger Vehicle OEMs, Forecast to 2025
Average of About 110,000 Units per Platform and 3 Platforms per OEM to Underpin EVs
09-Nov-2017
North America
Description
With emission regulations getting stricter around the world, long-range electric vehicles (EVs) have become the need of the hour. One way of improving range is by underpinning future battery EVs (BEVs) on dedicated EV platforms. This study delves into the key platform strategies that are expected to be adopted by global passenger vehicle OEMs and their approach towards EVs and EV infrastructure. This research also involves a comparative analysis of OEMs’ EV platform strategy through 2025 and highlights the trends that are arising as a result of the introduction of dedicated EV platforms in the OEM product portfolio.
This study answers several key questions:
• What is the need for an EV, and what are the driving forces behind the need for a dedicated EV platform?
• How are OEMs addressing the challenge of the high development costs of dedicated platforms? What strategies are OEMs adopting to
effectively use both existing ICE platforms and dedicated platforms?
• What vehicle segments are OEMs targeting to launch BEVs and PHEVs on dedicated and ICE platforms? What are the target segments among
key premium and non-premium OEMs?
• How are dedicated platforms going to influence the vehicle range and battery capacity industry average? What changes are OEMs making to
vehicles on dedicated platforms to differentiate them from existing ICE models, and why?
• What are top strategies among OEMs that are influenced by dedicated platforms? How are dedicated platforms driving the industry towards
sustainable transportation?
Given that this topic is a focal point for automotive OEMs to consider for future vehicle development, recommendations also are presented:
• Opportunities exist for global OEMs to partner with Chinese OEMs to develop China-specific models on dedicated platforms since EV demand
in China is huge.
• The modularity of dedicated platforms can be exploited to launch SUVs in niche segments, such as between compact and midsize.
• Plug-in variants of existing models can help reduce time to market and meet regulations simultaneously.
The EV platforms of the following OEMs are discussed in this study: BMW Group, Daimler Group, Volkswagen Group (VW, Skoda, SEAT, Audi, Porsche), PSA (Peugeot, Citroen, DS), Tata Group (Jaguar, Land Rover), Geely Group (Volvo), General Motors, Ford, Fiat Chrysler Automobiles, Honda, Hyundai, Toyota, and Renault-Nissan-Mitsubishi.
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
Key Findings
Need for EVs, Key Markets and Solutions
Electrification—Key to Meeting Future Emission Regulations
Legacy OEM Strategies
Legacy OEM Strategies (continued)
Legacy OEM Strategies (continued)
Legacy OEM Strategies (continued)
Number of EV Platforms by OEM
Number of Platforms and Average Models per Platform
5 Key Strategies Driven by Dedicated Platforms
Future Outlook
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
Definition
Vehicle Segmentation
Key OEM/Participant Groups Compared in this Study
Electrification—Key to Meeting Future Emission Regulations
Dedicated Platform—Solution to Building Efficient EVs
Dedicated Platforms Driving Sustainable Mobility
EV Platform Strategy—Short-, Medium-, and Long-Term Targets
OEMs Leveraging ICE Platforms for EVs
3 PHEV-BEV Adoption Strategies—EV Market Share
Global OEMs’ EV Platform Strategies
Global OEMs’ EV Platform Strategies (continued)
Number of EV Platforms by OEM
Average EV Production Per Platform
EV Production Split by Type
Average Production and Number of Models per Platform
Number of Platforms and Average Models per Platform
Focus Segments on Dedicated Platforms
Comparison of Mainstream Brands’ EV Model Strategy
Comparison of Luxury Brands’ EV Model Strategy
New Dedicated Platforms—Powertrain Flexibility Comparison
Vehicle Range and Battery Capacity by Platform
Trend 1—Vehicle Design Language and Platform Strategy
Trend 2—EV Product Portfolio Optimization
Trend 3—OEMs’ Investment in Charging Infrastructure
Trend 4—OEM Investments in Battery Technology
Trend 5—Optimal Vehicle Pricing Strategy
Trend 6—OEM Strategies to Tackle Initial Platform Development Costs
Growth Opportunities
Strategic Imperatives for Success and Growth
So What Analysis
Impact of Dedicated Platforms
The Last Word—3 Big Predictions
Legal Disclaimer
Abbreviation List
Market Engineering Methodology
Related Research
Strategic Analysis of WBG Semiconductors in Power Electronics Applications for EVs, Forecast to 2030
Popular Topics
No Index | No |
---|---|
Podcast | No |
Author | Viroop Narla |
Industries | Automotive |
WIP Number | MD56-01-00-00-00 |
Is Prebook | No |