Description

The Study deals with what the consumer wants, needs and aspirations are for electric vehicles. Adaptive Choice Based Conjoint (ACBC) analysis is used to determine the most preferred “Electric Vehicle” package, Factorial Analysis are applied to Sigma Milieu Questions (Q1) to identify Customer Profile Groups and Factorial Analysis are applied to determine Customer Adoption groups for Electric Vehicles. It also provides the current vehicle usage trends of the driver on variety of issues from kilometers driven on average per day to Parking Locations from consumers living in Paris, Berlin, London and Rome. It also highlights the consumer attitudes towards Electric Vehicles.