End-User Perceptions of Wireless LAN

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Table of Contents

End-User Perceptions of Wireless LAN, Executive SummaryExecutive SummaryExecutive SummaryAnalysis by Major SegmentConclusionsEnd-User Perceptions of Wireless LAN, Project Scope and Research MethodsProject ScopeProject ScopeResearch MethodsSurvey Design and CharacteristicsInterview MethodAnalysis MethodRespondent CharacteristicsEnd-User Perceptions of Wireless LAN, Industry Overview and Prospects for General-Purpose MarketsIntroduction to the General-Purpose Wireless LAN MarketIntroduction to the General-Purpose Wireless LAN MarketThe Market Dynamics for WLANs in the General-Purpose SpaceEnd-User Perceptions of Wireless LAN, Examining Differences Between Actual and Potential UsersIntroductionIntroductionPower Management Feature Requirements Differ Between Actual and Potential UsersPower Management Feature Requirements Differ Between Actual and Potential UsersExisting Users Indicate Less Importance is Placed Upon Interoperability During Purchase ProcessExisting Users Indicate Less Importance is Placed Upon Interoperability During Purchase ProcessFuture Purchase Intent for Existing Users Proves Higher than Previously PerceivedFuture Purchase Intent for Existing Users Proves Higher than Previously PerceivedWLAN Technology Provides Crucial "Last Mile" ConnectivityWLAN Technology Provides Crucial "Last Mile" ConnectivityEnd-User Perceptions of Wireless LAN, Survey of Existing General-Purpose Wireless LAN End UsersProfile of Typical Current End UsersProfile of Typical Current End UsersKnowledge and Awareness of WLANsPerceived and Visibility of BenefitsMobility Expectations versus SatisfactionProduct Features Expectations versus SatisfactionStandards; Implementation and Support Expectations versus SatisfactionOverall End User Opinions and PerceptionsEffectiveness of Distribution ChannelsSummaryEnd-User Perceptions of Wireless LAN, Survey of Potential General-Purpose Wireless LAN UsersProfile of the Typical Potential User of Wireless LANs For General-Purpose Enterprise ApplicationsProfile of the Typical Potential User of Wireless LANs For General-Purpose Enterprise ApplicationsAwareness of Wireless LAN IssuesEnd-User Perceptions of Wireless LAN, Key Findings and ConclusionsPromising Market Segments and ConsiderationsPromising Market Segments and ConsiderationsPerformanceMobilitySecurityStrategic RecommendationsPromote Trial ProjectsDevelop Brand Name Awareness for WLAN ProductsDevelopment of IEEE 802.11 Compliant Products that are Truly InteroperableExplore Opportunities in the 5 GHz BandTarget Successful Distributors and ResellersFocus on Providing a Complete Full Service; Value-Added Package




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