Enterprise Marketing Management
Enterprise Marketing Management
28-Jun-2005
North America
$995.00
Special Price $746.25 save 25 %
Description
Marketing initiatives have traditionally looked at generating channels for revenue growth.Lately,marketing efforts have come into tighter scrutiny with demands of financial justification of marketing spend.Enterprise Marketing Management (EMM) software provides solutions to exercise cost control and generate value from marketing spend for the enterprise.In this Market Insight,Frost & Sullivan explores the impact of EMM software on marketing initiatives,the role of a CMO in assuming financial responsibility for marketing spend,impediments in marketing efforts,EMM functionality and strategic recommendations to derive business benefits by investing into EMM software.
Table of Contents
Introduction
- Overview
Impediments in Successful Marketing Initiatives
- Overview
- Internal Intelligence
- Attrition Issues
- Legislative Norms
- Stringent Budget Monitoring
- Coordination with Sales
Overview
- Competitive Necessity
- Marketing Spend as an Investment
- CMO’s Justification
- Need for Lead Generation
Overview
- EMM’s Integration into the Enteprise
- Functionality in EMM Software
- EMM Vendor Matrix
- EMM Model - Operational Vs Analytical EMM
- Adoption Patterns
Overview
- Advantages of EMM
Frost & Sullivan Strategic Recommendations
- Overview
- Coordination with Customer Service
- Support from the Buying Center
- Best of Breed Vendors vs. Enterprise Vendors
Related Research
Popular Topics
No Index | Yes |
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Podcast | No |
WIP Number | 6A05-01-00-00-00 |
Is Prebook | No |