Enterprise Marketing Management

Enterprise Marketing Management

RELEASE DATE
28-Jun-2005
REGION
North America
Research Code: 6A05-01-00-00-00
SKU: IT02480-GL-MR_15843

$995.00

Special Price $746.25 save 25 %

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SKU
IT02480-GL-MR_15843

$995.00

$746.25 save 25 %

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Description

Marketing initiatives have traditionally looked at generating channels for revenue growth.Lately,marketing efforts have come into tighter scrutiny with demands of financial justification of marketing spend.Enterprise Marketing Management (EMM) software provides solutions to exercise cost control and generate value from marketing spend for the enterprise.In this Market Insight,Frost & Sullivan explores the impact of EMM software on marketing initiatives,the role of a CMO in assuming financial responsibility for marketing spend,impediments in marketing efforts,EMM functionality and strategic recommendations to derive business benefits by investing into EMM software.

Table of Contents

Impediments in Successful Marketing Initiatives

  • Overview
  • Internal Intelligence
  • Attrition Issues
  • Legislative Norms
  • Stringent Budget Monitoring
  • Coordination with Sales

Overview

  • Competitive Necessity
  • Marketing Spend as an Investment
  • CMO’s Justification
  • Need for Lead Generation

Overview

  • EMM’s Integration into the Enteprise
  • Functionality in EMM Software
  • EMM Vendor Matrix
  • EMM Model - Operational Vs Analytical EMM
  • Adoption Patterns

Frost & Sullivan Strategic Recommendations

  • Overview
  • Coordination with Customer Service
  • Support from the Buying Center
  • Best of Breed Vendors vs. Enterprise Vendors
Related Research
Marketing initiatives have traditionally looked at generating channels for revenue growth.Lately,marketing efforts have come into tighter scrutiny with demands of financial justification of marketing spend.Enterprise Marketing Management (EMM) software provides solutions to exercise cost control and generate value from marketing spend for the enterprise.In this Market Insight,Frost & Sullivan explores the impact of EMM software on marketing initiatives,the role of a CMO in assuming financial responsibility for marketing spend,impediments in marketing efforts,EMM functionality and strategic recommendations to derive business benefits by investing into EMM software.
More Information
No Index Yes
Podcast No
WIP Number 6A05-01-00-00-00
Is Prebook No