Essential Considerations for Data Management PlatformsA Frost & Sullivan Guide for Buyers

Driving Efficiency in the Digital Advertising Ecosystem

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Data management platforms (DMPs) have become essential to connect the digital dots, uniting disparate data stores into a single repository, thereby increasing its value and usefulness across online and offline points of engagement. This Frost & Sullivan research insight provides organizations with the essential DMP considerations – especially as they craft a request for proposals (RFP) for data management technologies.

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Essential Considerations for Data Management Platforms—A Frost & Sullivan Guide for BuyersSelecting the Right Data Management Platform The DMP Buyer Guide




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