Europe Mobile Instant Messaging Market

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This report focusses on the latest value added service which will be introduced by carriers in Western Europe that being Mobile Instant Messaging (MIM). MIM is the first mobile application enabled with the presence information and enables end-users to have a real-time conversational interactive experience. MIM not only enhances traffic and revenues for data services but for voice services too and this is seen by carriers as an application which can revolutionize the way people communicate with each other.

Table of Contents

Europe Mobile Instant Messaging Market, Europe MIM Executive SummaryKey FindingsGeneral overview of MIMVarious modes of data communicationDifference between fixed IM and mobile IMVoice revenues for fixed and mobile communicationsDifference between SMS and MIMViral effect of IM communitiesThe evolution of MIMOverview of IMPS clientsIssues in Mobile Instant MessagingPresence and availabilityPresence : Adding value to communicationsPresence as a source of revenue Emoticons and AvatarsPresence ServerBusiness modelsPricing models for MIMConcerns of Mobile operatorsAdvantages of SIP/SIMPLEDrivers Restraints and ChallengesDrivers and RestraintsChallengesFuture of MIM MIM in the futureOverview of MIM in the futureMIM Market ForecastData revenues in 2003Forecast for MIM enabled handsets embedded with a clientEmbedded vs Non-embedded handsetsActive MIM users / MIM enabled handsetsMIM Market PenetrationActive subscribers: SMS vs MIMMarket revenue forecastScope of the MIM marketScope of the MIM market in Western EuropeConclusionConclusionRecommendationRecommendation to mobile operatorsEurope Mobile Instant Messaging Market, Frost & Sullivan AwardsFrost and Sullivan AwardsFrost & Sullivan Product Differentiation Innovation AwardFrost & Sullivan Business Development Strategy Leadership AwardFrost & Sullivan Product Innovation Award




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