European Consumers’ Attitude towards Driving Dynamics Technologies

European Consumers’ Attitude towards Driving Dynamics Technologies

Gauging Customers Pulse to Enhance the Driving Experience

RELEASE DATE
06-Feb-2015
REGION
Europe
Research Code: MABC-01-00-00-00
SKU: AU01121-EU-VC_17297

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Description

A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers’ driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.

Table of Contents

Research Objectives

Method Details

Sample Structure

Definitions—Vehicle Segment

Technology Definitions

Technology Definitions (Continued)

Surprising and Interesting Voices of European Consumers on Their Driving Dynamics Preferences

The 10 Most Important Findings on European Consumers

The 10 Most Important Findings on European Consumers (Continued)

The 10 Most Important Findings on European Consumers (Continued)

The 10 Most Important Findings on European Consumers (Continued)

The 10 Most Important Findings on European Consumers (Continued)

Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology

Purchase Criteria

Important Aspects to Improve the Driving Experience

Important Aspects to Improve the Driving Experience by Country/Consumer Groups

Overview of Steering Technology by Country

Top Preferred Steering Features

Overview of Suspension Technologies

Overview of Brake Technology by Country

Tyre Preference by Country

Overview of Driveline Technology by Country

Top Advantages of Driving an AWD Vehicle

Test Drives

Important Aspects for the Test Drive

Main Information Source

Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology

Car Enthusiasts

Technology Followers

Late Adopters

Summary: Steering Technologies

Overview of Steering Technologies

Awareness and Understanding of Steering Technologies by Country

Awareness and Understanding of Steering Technologies by Car Segment

Willingness to Pay: Steering Technologies

Willingness to Pay by Country

Willingness to Pay by Car Segment

Summary: Suspension Technologies

Overview of Suspension Technologies

Awareness and Understanding of Suspension Technologies by Country

Willingness to Pay: Suspension Technologies

Awareness and Understanding of Suspension Technologies by Car Segment

Willingness to Pay by Country

Willingness to Pay by Car Segment

Attitudes towards Suspension Technologies by Country and Car Segment

Summary: Tyres

Preference of Tyre Ranges by Country and Car Segment

Preference of Tyre Types by Country and Car Segment

Wheel Preference by Country and Car Segment

Tyre Purchase Preference by Country and Car Segment

Summary: Brakes and Safety

Awareness and Understanding of Brake Technologies by Country

Awareness and Understanding of Brake Technologies by Car Segment

Interest in Brake-by-wire by Country and Car Segment

Summary: Driveline system

Overview of Driveline Technologies

Awareness and Understanding of Driveline Technologies by Country

Awareness and Understanding of Driveline Technologies by Car Segment

Consideration of AWD

Consideration of Driveline Technologies

Willingness to Pay: AWD Technologies

Willingness to Pay by Country

Willingness to Pay by Car Segment

Top Advantages of Driving an AWD Vehicle

Top Advantages of Driving an AWD Vehicle by Country

Top Advantages of Driving an AWD Vehicle by Segment

Top Features of the AWD System by Country

Top Features of the AWD System by Car Segment

Occasions to Want an AWD Vehicle by Country and Car Segment

Summary: Consumer General Attitudes

Purchase Criteria—Importance vs. Satisfaction

Purchase Criteria—Importance

Purchase Criteria by Country

Purchase Criteria by Car Segment

Purchase Criteria by Driveline and Transmission

Current Vehicle Satisfaction by Country

Important Aspects to Improve the Driving Experience by Country

Important Aspects to Improve the Driving Experience by Segment

Summary: Drive Mode and Test drive

Availability of Different Drive Modes by Country

Availability of Different Drive Modes by Segment

Taking a Test Drive by Country

Taking a Test Drive by Car Segment

Situation of Not Buying the Car after the Test Drive by Country and Car Segment

Important Aspects for the Test Drive by Country

Important Aspects for the Test Drive by Car Segment

Main Information Source

Top 5 Premium Manufacturers

Top 5 Volume Manufacturers

Top 3 Car Manufacturers by Country

Top 5 Tyre Manufacturers: Best Performance

Top 5 Tyre Manufacturers: Safest Brand

Top 5 Tyre Manufacturers by Country

Summary: Consumer Profiling

Steer-by-Wire—France

Steer-by-Wire—Germany

Steer-by-Wire—United Kingdom

Steer-by-Wire—Russia

Four-wheel Steering—France

Four-wheel Steering—Germany

Four-wheel Steering—United Kingdom

Four-wheel Steering—Russia

Air Suspension—French

Air Suspension—Germany

Air Suspension—United Kingdom

Air Suspension—Russia

Electric AWD System—France

Electric AWD System—Germany

Electric AWD System—United Kingdom

Electric AWD System—Russia

Legal Disclaimer

Gender and Age

Occupation and Number of People in Household

Education and Annual Income

Living Areas

Frequency of Driving Situations by Country

Frequency of Driving Situations by Segment

Types of Roads

Next Vehicle Purchase

Main Information Source for Price

Main Information Source for Fuel Economy

Main Information Source for Driving Performance

Main Information Source for Drivability

Main Information Source for Noise/Vibration/Smoothness Characteristics

Main Information Source for Reliability of Brand and Model

Main Information Source for Technological Details

Main Information Source for Maintenance and Repair Costs

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.
More Information
No Index No
Podcast No
Author Xingxing Rong
Industries Automotive
WIP Number MABC-01-00-00-00
Is Prebook No