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European Consumers’ Attitude towards Driving Dynamics Technologies
European Consumers’ Attitude towards Driving Dynamics Technologies
Gauging Customers Pulse to Enhance the Driving Experience
RELEASE DATE
06-Feb-2015
06-Feb-2015
REGION
Europe
Europe
Deliverable Type
Tracker
Tracker
Research Code: MABC-01-00-00-00
SKU: AU01121-EU-VC_17297
$22,500.00
In stock
SKU
AU01121-EU-VC_17297
A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers’ driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.
Research Objectives
Method Details
Sample Structure
Definitions—Vehicle Segment
Technology Definitions
Technology Definitions (Continued)
Surprising and Interesting Voices of European Consumers on Their Driving Dynamics Preferences
The 10 Most Important Findings on European Consumers
The 10 Most Important Findings on European Consumers (Continued)
The 10 Most Important Findings on European Consumers (Continued)
The 10 Most Important Findings on European Consumers (Continued)
The 10 Most Important Findings on European Consumers (Continued)
Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology
Purchase Criteria
Important Aspects to Improve the Driving Experience
Important Aspects to Improve the Driving Experience by Country/Consumer Groups
Overview of Steering Technology by Country
Top Preferred Steering Features
Overview of Suspension Technologies
Overview of Brake Technology by Country
Tyre Preference by Country
Overview of Driveline Technology by Country
Top Advantages of Driving an AWD Vehicle
Test Drives
Important Aspects for the Test Drive
Main Information Source
Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology
Car Enthusiasts
Technology Followers
Late Adopters
Summary: Steering Technologies
Overview of Steering Technologies
Awareness and Understanding of Steering Technologies by Country
Awareness and Understanding of Steering Technologies by Car Segment
Willingness to Pay: Steering Technologies
Willingness to Pay by Country
Willingness to Pay by Car Segment
Summary: Suspension Technologies
Overview of Suspension Technologies
Awareness and Understanding of Suspension Technologies by Country
Willingness to Pay: Suspension Technologies
Awareness and Understanding of Suspension Technologies by Car Segment
Willingness to Pay by Country
Willingness to Pay by Car Segment
Attitudes towards Suspension Technologies by Country and Car Segment
Summary: Tyres
Preference of Tyre Ranges by Country and Car Segment
Preference of Tyre Types by Country and Car Segment
Wheel Preference by Country and Car Segment
Tyre Purchase Preference by Country and Car Segment
Summary: Brakes and Safety
Awareness and Understanding of Brake Technologies by Country
Awareness and Understanding of Brake Technologies by Car Segment
Interest in Brake-by-wire by Country and Car Segment
Summary: Driveline system
Overview of Driveline Technologies
Awareness and Understanding of Driveline Technologies by Country
Awareness and Understanding of Driveline Technologies by Car Segment
Consideration of AWD
Consideration of Driveline Technologies
Willingness to Pay: AWD Technologies
Willingness to Pay by Country
Willingness to Pay by Car Segment
Top Advantages of Driving an AWD Vehicle
Top Advantages of Driving an AWD Vehicle by Country
Top Advantages of Driving an AWD Vehicle by Segment
Top Features of the AWD System by Country
Top Features of the AWD System by Car Segment
Occasions to Want an AWD Vehicle by Country and Car Segment
Summary: Consumer General Attitudes
Purchase Criteria—Importance vs. Satisfaction
Purchase Criteria—Importance
Purchase Criteria by Country
Purchase Criteria by Car Segment
Purchase Criteria by Driveline and Transmission
Current Vehicle Satisfaction by Country
Important Aspects to Improve the Driving Experience by Country
Important Aspects to Improve the Driving Experience by Segment
Summary: Drive Mode and Test drive
Availability of Different Drive Modes by Country
Availability of Different Drive Modes by Segment
Taking a Test Drive by Country
Taking a Test Drive by Car Segment
Situation of Not Buying the Car after the Test Drive by Country and Car Segment
Important Aspects for the Test Drive by Country
Important Aspects for the Test Drive by Car Segment
Main Information Source
Top 5 Premium Manufacturers
Top 5 Volume Manufacturers
Top 3 Car Manufacturers by Country
Top 5 Tyre Manufacturers: Best Performance
Top 5 Tyre Manufacturers: Safest Brand
Top 5 Tyre Manufacturers by Country
Summary: Consumer Profiling
Steer-by-Wire—France
Steer-by-Wire—Germany
Steer-by-Wire—United Kingdom
Steer-by-Wire—Russia
Four-wheel Steering—France
Four-wheel Steering—Germany
Four-wheel Steering—United Kingdom
Four-wheel Steering—Russia
Air Suspension—French
Air Suspension—Germany
Air Suspension—United Kingdom
Air Suspension—Russia
Electric AWD System—France
Electric AWD System—Germany
Electric AWD System—United Kingdom
Electric AWD System—Russia
Legal Disclaimer
Gender and Age
Occupation and Number of People in Household
Education and Annual Income
Living Areas
Frequency of Driving Situations by Country
Frequency of Driving Situations by Segment
Types of Roads
Next Vehicle Purchase
Main Information Source for Price
Main Information Source for Fuel Economy
Main Information Source for Driving Performance
Main Information Source for Drivability
Main Information Source for Noise/Vibration/Smoothness Characteristics
Main Information Source for Reliability of Brand and Model
Main Information Source for Technological Details
Main Information Source for Maintenance and Repair Costs
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
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A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.
| Deliverable Type | Tracker |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Xingxing Rong |
| Industries | Automotive |
| WIP Number | MABC-01-00-00-00 |
| Is Prebook | No |