European Consumers’ Attitude towards Driving Dynamics Technologies

Gauging Customers Pulse to Enhance the Driving Experience

USD 22,500

* Required Fields

USD 22,500

PAY BY INVOICE

Be the first to review this product

A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers’ driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.

Table of Contents

Research Objectives and Method DetailsResearch ObjectivesMethod DetailsSample StructureDefinitions—Vehicle SegmentTechnology DefinitionsTechnology Definitions (Continued)Executive SummarySurprising and Interesting Voices of European Consumers on Their Driving Dynamics PreferencesThe 10 Most Important Findings on European ConsumersThe 10 Most Important Findings on European Consumers (Continued)The 10 Most Important Findings on European Consumers (Continued)The 10 Most Important Findings on European Consumers (Continued)The 10 Most Important Findings on European Consumers (Continued)Three Different Consumer Groups Based on Attitudes and Knowledge of Car TechnologyPurchase CriteriaImportant Aspects to Improve the Driving ExperienceImportant Aspects to Improve the Driving Experience by Country/Consumer GroupsOverview of Steering Technology by CountryTop Preferred Steering FeaturesOverview of Suspension TechnologiesOverview of Brake Technology by CountryTyre Preference by CountryOverview of Driveline Technology by CountryTop Advantages of Driving an AWD VehicleTest DrivesImportant Aspects for the Test DriveMain Information SourceConsumer SegmentationThree Different Consumer Groups Based on Attitudes and Knowledge of Car TechnologyCar EnthusiastsTechnology FollowersLate AdoptersSteeringSummary: Steering TechnologiesOverview of Steering TechnologiesAwareness and Understanding of Steering Technologies by CountryAwareness and Understanding of Steering Technologies by Car SegmentWillingness to Pay: Steering TechnologiesWillingness to Pay by CountryWillingness to Pay by Car SegmentSuspensionSummary: Suspension TechnologiesOverview of Suspension TechnologiesAwareness and Understanding of Suspension Technologies by CountryWillingness to Pay: Suspension TechnologiesAwareness and Understanding of Suspension Technologies by Car SegmentWillingness to Pay by CountryWillingness to Pay by Car SegmentAttitudes towards Suspension Technologies by Country and Car SegmentTyresSummary: TyresPreference of Tyre Ranges by Country and Car SegmentPreference of Tyre Types by Country and Car SegmentWheel Preference by Country and Car SegmentTyre Purchase Preference by Country and Car SegmentBrakes and SafetySummary: Brakes and SafetyAwareness and Understanding of Brake Technologies by CountryAwareness and Understanding of Brake Technologies by Car SegmentInterest in Brake-by-wire by Country and Car SegmentDriveline SystemSummary: Driveline systemOverview of Driveline TechnologiesAwareness and Understanding of Driveline Technologies by CountryAwareness and Understanding of Driveline Technologies by Car SegmentConsideration of AWDConsideration of Driveline TechnologiesWillingness to Pay: AWD TechnologiesWillingness to Pay by CountryWillingness to Pay by Car SegmentTop Advantages of Driving an AWD VehicleTop Advantages of Driving an AWD Vehicle by CountryTop Advantages of Driving an AWD Vehicle by SegmentTop Features of the AWD System by CountryTop Features of the AWD System by Car SegmentOccasions to Want an AWD Vehicle by Country and Car SegmentConsumer General AttitudesSummary: Consumer General AttitudesPurchase Criteria—Importance vs. SatisfactionPurchase Criteria—ImportancePurchase Criteria by CountryPurchase Criteria by Car SegmentPurchase Criteria by Driveline and TransmissionCurrent Vehicle Satisfaction by CountryImportant Aspects to Improve the Driving Experience by CountryImportant Aspects to Improve the Driving Experience by SegmentDrive Mode and Test DriveSummary: Drive Mode and Test driveAvailability of Different Drive Modes by CountryAvailability of Different Drive Modes by SegmentTaking a Test Drive by CountryTaking a Test Drive by Car SegmentSituation of Not Buying the Car after the Test Drive by Country and Car SegmentImportant Aspects for the Test Drive by CountryImportant Aspects for the Test Drive by Car SegmentMain Information SourceBrandingTop 5 Premium ManufacturersTop 5 Volume ManufacturersTop 3 Car Manufacturers by CountryTop 5 Tyre Manufacturers: Best PerformanceTop 5 Tyre Manufacturers: Safest BrandTop 5 Tyre Manufacturers by CountryConsumer Profiling—Those Who are Willing to Pay a Higher Price for Key Technologies Summary: Consumer ProfilingSteer-by-Wire—FranceSteer-by-Wire—GermanySteer-by-Wire—United KingdomSteer-by-Wire—RussiaFour-wheel Steering—FranceFour-wheel Steering—GermanyFour-wheel Steering—United KingdomFour-wheel Steering—RussiaAir Suspension—FrenchAir Suspension—GermanyAir Suspension—United KingdomAir Suspension—RussiaElectric AWD System—FranceElectric AWD System—GermanyElectric AWD System—United KingdomElectric AWD System—RussiaLegal DisclaimerAppendix: DemographicsGender and AgeOccupation and Number of People in HouseholdEducation and Annual IncomeLiving AreasFrequency of Driving Situations by CountryFrequency of Driving Situations by SegmentTypes of RoadsNext Vehicle PurchaseMain Information Source for PriceMain Information Source for Fuel EconomyMain Information Source for Driving PerformanceMain Information Source for DrivabilityMain Information Source for Noise/Vibration/Smoothness CharacteristicsMain Information Source for Reliability of Brand and ModelMain Information Source for Technological DetailsMain Information Source for Maintenance and Repair CostsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




Related Research

Release Date : 26-Sep-17

Region : Europe

Release Date : 18-Sep-17

Region : Europe

Release Date : 08-Sep-17

Region : Europe

Release Date : 05-Jul-17

Region : Europe

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.