European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision
European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision
RELEASE DATE
09-Jul-2008
09-Jul-2008
REGION
Europe
Europe
Research Code: M14A-01-00-00-00
SKU: AU01290-EU-CR_17943
$35,000.00
In stock
SKU
AU01290-EU-CR_17943
Description
This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase.
The study helps in
-Identifying relative importance of cost of ownership vis-à-vis vehicle performance and functionality, features, price, safety, driving dynamics, and comfort & convenience in the overall buying decision.
-Identifying differences in perceptions, attitudes and importance of the cost of ownership across regions, vehicle segments and socio-economic characteristic.
The findings in the study would definitely assist OEMs in prioritising cost of ownership parameters.
Table of Contents
Scope and Methodology
- Scope Methodology and Sample Size
Major Conclusions from Research
- Conclusions
Executive Summary-A Brief Overview
Customer Perceptions and Attitudes to Cost of Ownership
Detail Findings Perceptions and Purchase Feature Intent
- Findings-Customer Perception and Attitudes to Cost of Ownership
Satisfaction with Cost of Ownership and Brand of Vehicle Owned
Fuel and Operating Cost
- Detailed Findings-Satisfaction with Cost of Ownership and Brand of Vehicle Owned
Maintenance & Servicing
- Detailed Findings- Fuel and Operating Cost
Resale Value
- Detailed Findings-Maintenance & Servicing
Finance and Interest Rates
- Detailed Findings-Resale Value
Warranty
- Detailed finding-Finance and Interest Rates
Insurance and Tax
- Detailed Findings-Warranty
Germany
Italy
UK
France
Related Research
Popular Topics
This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase.
The study helps in -Identifying relative importance of cost of ownership vis-à-vis vehicle performance and functionality, features, price, safety, driving dynamics, and comfort & convenience in the overall buying decision. -Identifying differences in perceptions, attitudes and importance of the cost of ownership across regions, vehicle segments and socio-economic characteristic.
The findings in the study would definitely assist OEMs in prioritising cost of ownership parameters.
No Index | Yes |
---|---|
Podcast | No |
Industries | Automotive |
WIP Number | M14A-01-00-00-00 |
Is Prebook | No |