European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision

European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision

RELEASE DATE
09-Jul-2008
REGION
Europe
Research Code: M14A-01-00-00-00
SKU: AU01290-EU-CR_17943

$35,000.00

Special Price $26,250.00 save 25 %

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SKU
AU01290-EU-CR_17943

$35,000.00

$26,250.00 save 25 %

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Description

This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase.
The study helps in
-Identifying relative importance of cost of ownership vis-à-vis vehicle performance and functionality, features, price, safety, driving dynamics, and comfort & convenience in the overall buying decision.
-Identifying differences in perceptions, attitudes and importance of the cost of ownership across regions, vehicle segments and socio-economic characteristic.
The findings in the study would definitely assist OEMs in prioritising cost of ownership parameters.

Table of Contents

Scope and Methodology

  • Scope Methodology and Sample Size

Major Conclusions from Research

  • Conclusions

Customer Perceptions and Attitudes to Cost of Ownership

Detail Findings Perceptions and Purchase Feature Intent

  • Findings-Customer Perception and Attitudes to Cost of Ownership

Satisfaction with Cost of Ownership and Brand of Vehicle Owned

Fuel and Operating Cost

  • Detailed Findings-Satisfaction with Cost of Ownership and Brand of Vehicle Owned

Maintenance & Servicing

  • Detailed Findings- Fuel and Operating Cost

Resale Value

  • Detailed Findings-Maintenance & Servicing

Finance and Interest Rates

  • Detailed Findings-Resale Value

Warranty

  • Detailed finding-Finance and Interest Rates

Insurance and Tax

  • Detailed Findings-Warranty
Related Research
This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase. The study helps in -Identifying relative importance of cost of ownership vis-à-vis vehicle performance and functionality, features, price, safety, driving dynamics, and comfort & convenience in the overall buying decision. -Identifying differences in perceptions, attitudes and importance of the cost of ownership across regions, vehicle segments and socio-economic characteristic. The findings in the study would definitely assist OEMs in prioritising cost of ownership parameters.
More Information
No Index Yes
Podcast No
Industries Automotive
WIP Number M14A-01-00-00-00
Is Prebook No