European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision

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Regular Price: USD 35,000

Special Price USD 24,500

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This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase.
The study helps in
-Identifying relative importance of cost of ownership vis-à-vis vehicle performance and functionality, features, price, safety, driving dynamics, and comfort & convenience in the overall buying decision.
-Identifying differences in perceptions, attitudes and importance of the cost of ownership across regions, vehicle segments and socio-economic characteristic.
The findings in the study would definitely assist OEMs in prioritising cost of ownership parameters.

Table of Contents

European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision, Study Objectives Methodology and Sample SizeScope and MethodologyScope Methodology and Sample SizeMajor Conclusions from ResearchConclusionsEuropean Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision, Executive SummaryExecutive Summary-A Brief OverviewTotal SummaryEuropean Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision, Detailed FindingsCustomer Perceptions and Attitudes to Cost of OwnershipFindings-Customer Perception and Attitudes to Cost of OwnershipDetail Findings Perceptions and Purchase Feature IntentSatisfaction with Cost of Ownership and Brand of Vehicle OwnedDetailed Findings-Satisfaction with Cost of Ownership and Brand of Vehicle OwnedFuel and Operating CostDetailed Findings- Fuel and Operating CostMaintenance & ServicingDetailed Findings-Maintenance & ServicingResale ValueDetailed Findings-Resale ValueFinance and Interest RatesDetailed finding-Finance and Interest RatesWarrantyDetailed Findings-WarrantyInsurance and TaxDetailed Findings Insurance and TaxEuropean Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision, Country FindingsGermanyFindings-GermanyItalyFindings-ItalyUKFindings-UK FranceFindings-France European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision, Demographic HighlightsSummaryDemographics SummaryEuropean Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision, Perceptions and Purchase Feature IntentFindingsFindings-Perceptions and Purchase Feature IntentEuropean Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision, Appendix and Demographic profileAppendixAppendix of the studyDemographic ProfileDemographic Profile of the study




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