European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features

European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features

RELEASE DATE
30-Jun-2008
REGION
Europe
Research Code: G023-01-00-00-00
SKU: AU00557-NA-MR_09157

$35,000.00

Special Price $26,250.00 save 25 %

In stock
SKU
AU00557-NA-MR_09157

$35,000.00

$26,250.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by comfort and convenience relative to other parameters in vehicle purchase decision could also be better understood from this research.

Table of Contents

Related Research
This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by comfort and convenience relative to other parameters in vehicle purchase decision could also be better understood from this research.
More Information
No Index No
Podcast No
Industries Automotive
WIP Number G023-01-00-00-00
Is Prebook No