European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features
European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features
RELEASE DATE
30-Jun-2008
30-Jun-2008
REGION
Europe
Europe
Research Code: G023-01-00-00-00
SKU: AU00557-NA-MR_09157
$35,000.00
In stock
SKU
AU00557-NA-MR_09157
Description
This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by comfort and convenience relative to other parameters in vehicle purchase decision could also be better understood from this research.
Table of Contents
Scope and Methodology of the study
- Scope and Methodology of the Research Study
Executive Summary of the Study
- Executive Summary -brief of the study
Demographic Perceptions
- Demographic Findings
Broad Conclusion
- Conclusion-Brief Discussion
Customer Perceptions
- Customer Perception
Notes on Customer Satisfaction
- Satisfaction-tendency
Seat-technology
- Seating
Head Up Display
- HUD
Cockpit and HMI Findings
- Cockpit and HMI-detail findings
Access and Security Systems
- Access and Security Systems Findings
Sensory Systems
- Sensory Systems
Storage and Space Findings
- Storage and Space-Major Findings
Feature Preference
- Feature by Feature Preference-Findings
Country Profiles-Discussion
- Various Countries Profiles
Brand Preference-Findings
- Customers' Brand attachment
Appendix-General Details
- Appendix of the study
Related Research
Popular Topics
This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by comfort and convenience relative to other parameters in vehicle purchase decision could also be better understood from this research.
No Index | No |
---|---|
Podcast | No |
Industries | Automotive |
WIP Number | G023-01-00-00-00 |
Is Prebook | No |