European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features

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Regular Price: USD 35,000

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This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by comfort and convenience relative to other parameters in vehicle purchase decision could also be better understood from this research.

Table of Contents

European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Scope and MethodologyScope and Methodology of the studyScope and Methodology of the Research StudyEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Executive SummaryExecutive Summary of the StudyExecutive Summary -brief of the studyEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Demographic Findings and General CommentsDemographic PerceptionsDemographic FindingsEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , ConclusionsBroad ConclusionConclusion-Brief DiscussionEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Perceptions and Attitude to C&CCustomer PerceptionsCustomer PerceptionEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , SatisfactionNotes on Customer SatisfactionSatisfaction-tendency European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Seating TechnologiesSeat-technologySeatingEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Head-up and Secondary DisplaysHead Up DisplayHUDEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , HVACHVACHVACEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Cockpit and HMICockpit and HMI FindingsCockpit and HMI-detail findingsEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Access and SecurityAccess and Security Systems Access and Security Systems FindingsEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Sensory SystemsSensory SystemsSensory SystemsEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Storage and SpaceStorage and Space Findings Storage and Space-Major FindingsEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Feature by Feature PreferenceFeature PreferenceFeature by Feature Preference-FindingsEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Country ProfilesCountry Profiles-DiscussionVarious Countries ProfilesEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , Brand PreferencesBrand Preference-FindingsCustomers' Brand attachmentEuropean Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features , AppendixAppendix-General DetailsAppendix of the study




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