European Corporate Mobility Market, 2016

European Corporate Mobility Market, 2016

Cost Reduction, Sustainability, and Employee Incentives are Key to Increasing the Adoption of Corporate Mobility

RELEASE DATE
05-Jul-2017
REGION
Europe
Research Code: MC17-01-00-00-00
SKU: AU01505-EU-MR_20332
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Description

Corporate mobility is a relatively new term that defines a wide range of mobility services adopted specifically to cater to the mobility requirements of companies.

Transport solutions for companies have traditionally comprised private cars for employees along with a few spare company vehicles and have essentially been about the total cost of ownership. However, with growing financial viability concerns in an increasingly competitive market environment along with a pressing need to reduce carbon footprint, corporates are seeking a shift of focus towards the total cost of usage and mobility. Whilst so far, leasing companies have primarily catered to transport solutions for organisations, a wide range of service providers such as rental companies, travel management companies, IT platforms, and OEMs are now offering new mobility services that shift the focus from ownership to usage to mobility.

The study segments the corporate mobility market on the following lines: mobility spend, decision making structure, mobility policies, fleet management, acceptance of new mobility business models, and working patterns. The key markets under corporate mobility are carsharing, corporate carsharing, car rental, ridesharing, bikesharing, ride hailing, public transport, and integrated mobility. Under the private ownership model, fuel cards and payments cards were the main tools to improve fleet efficiency. On the other hand, under the usage and mobility model, mobility cards, mobility budget, and smart mobility are the strategic tools in enabling a behavioural change amongst employees. Flexible mobility, business travel, new corporate partnerships for travel and hospitality, business leisure, smartphone-based services, Internet aggregators, and real-time data analytics are expected to be the defining trends in the corporate mobility market.

In-depth conversations with companies across five countries—UK, France, Germany, Netherlands, and Belgium—have highlighted important considerations that lead to the adoption of corporate mobility services. The key areas are: reducing the need for travel, consensus on private ownership of cars, adoption of green vehicles, encouraging economical driving, and offering incentives. With the exception of France, all the countries offer significant opportunities in various aspects of corporate mobility services such as fleet and travel integration, integrated mobility, and mobility budget. Whilst France exhibits low interest in the adoption of such services, it has the highest experience in corporate mobility.
The study comprehensively covers the key markets, drivers and restraints, strategic decision-making factors, growth dynamics, and market trends in various segments of the corporate mobility market, and identifies the to-go companies in each of the key markets.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Future of Corporate Mobility—From TCO to TCM

Mobility Landscape—Many Players, New Partnerships, and New Models

Future of Integrated Mobility—A Summary

“Social Goes Corporate”—From Sharing to Business

Mobility Solutions Overview

Regional Mobility Analysis

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Background

Research Methodology

System Segmentation

System Definitions

System Definitions (continued)

Converging Mega Trends and their Impact on Integrated Mobility

Integrated Mobility Definition

Future of Corporate Mobility—From TCO to TCM

Mobility Landscape—Many Actors, New Partnerships, New Models

Integrated Mobility—Key Customers and Future Trends

Mobility Landscape—Many Players, New Partnerships, New Models

Carsharing Business Models

Continued Diversification of Corporate Carsharing

Ridesharing Business Models—Comparative Market Positioning

Integrated Mobility Potential—Need to Address the Business Case

Branding—Moovel: A Mobility Brand First, OEM-owned Second

Mobility Brand Comes First, Ownership Structure Second

Future of Integrated Mobility—Summary

Reason for Interest—Business Travel is a >$1 Trillion Market

Increased Business Travel and Technology Disrupting the Market

Business and Leisure Convergence = “Bleisure”

“Social Goes Corporate”—From Sharing to Business

Companies Increasingly Opting for Self Service Corporate Mobility

Explaining the Corporate Mobility Value Chain

Key Innovations across Corporate Mobility Providers

Highlighting Key Corporate Mobility Trends

Future of Corporate Mobility—Frost & Sullivan’s Vision

Existing Corporate Mobility Process

What Partnerships are Next

Growth Opportunity—Building the Case for Corporate Mobility

Strategic Imperatives for Success and Growth

Corporate Mobility Study—Growth Challenges and Opportunities

Key Strategic Findings Aligned to Mobility Priorities

Company Vehicle Overview 1

Company Vehicle Overview 2

Company Car Policy

Improving Fleet Efficiency

Summary of Car Leasing Customer Feedback

Corporate Carsharing or Pool Car Access

Car Club Access and Satisfaction

Interest in Short-term Vehicle Access

Corporate Carsharing vs. Car Club

Specific Feedback on Car Clubs

Corporate Carsharing

Car Rental Needs

Mobility Solutions by Country

Mobility Solutions Overview

Other Mobility Solutions Access

Mobility Solutions by Sector

Interest in Mobility Allowance

Mobile Devices—High Shift Away from Blackberry

Smartphone Technology Enabling Corporate Mobility

Annual Budget for International Business Travel

Annual Budget for International Business Travel (continued)

Annual Budget for International Business Travel (continued)

Corporate Credit Card Usage

Smart Card Usage

Interest on Smart Card

Mobility IT Platform

Mobility IT Platform by SMEs/Large Companies

Mobility IT Platform by Country

Satisfaction with Current Mobility IT Providers

Main Reasons of Satisfaction/Dissatisfaction

Company Environmental Awareness

Flexible Working Policies

New Mobility Solutions—Interest/Acceptance

New Mobility Solutions—Best Player

New Mobility Solutions—Best Player (continued)

Best Player by SME/Large Company

New Mobility Solutions—Best Player

Important Areas to Address

Provider Selection Criteria

Provider Selection Criteria by Country

Mobility Integration Services

Mobility Integration Services (continued)

Mobility Integration Services in Mobile Applications

Mobility Integration Services in Mobile Applications (continued)

Decision Process Examples

Country Summary—France

Country Summary—France (continued)

Country Summary—Germany

Country Summary—Germany (continued)

Country Summary—UK

Country Summary—UK (continued)

Country Summary—Belgium

Country Summary—Belgium (continued)

Country Summary—Netherlands

Country Summary—Netherlands (continued)

Conclusion—Strategy for Corporate Mobility

Prioritisation of High Opportunity Companies

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Definitions and Colour Coding of Interviews

Learn More—Next Steps

Market Engineering Methodology

Related Research
Corporate mobility is a relatively new term that defines a wide range of mobility services adopted specifically to cater to the mobility requirements of companies. Transport solutions for companies have traditionally comprised private cars for employees along with a few spare company vehicles and have essentially been about the total cost of ownership. However, with growing financial viability concerns in an increasingly competitive market environment along with a pressing need to reduce carbon footprint, corporates are seeking a shift of focus towards the total cost of usage and mobility. Whilst so far, leasing companies have primarily catered to transport solutions for organisations, a wide range of service providers such as rental companies, travel management companies, IT platforms, and OEMs are now offering new mobility services that shift the focus from ownership to usage to mobility. The study segments the corporate mobility market on the following lines: mobility spend, decision making structure, mobility policies, fleet management, acceptance of new mobility business models, and working patterns. The key markets under corporate mobility are carsharing, corporate carsharing, car rental, ridesharing, bikesharing, ride hailing, public transport, and integrated mobility. Under the private ownership model, fuel cards and payments cards were the main tools to improve fleet efficiency. On the other hand, under the usage and mobility model, mobility cards, mobility budget, and smart mobility are the strategic tools in enabling a behavioural change amongst employees. Flexible mobility, business travel, new corporate partnerships for travel and hospitality, business leisure, smartphone-based services, Internet aggregators, and real-time data analytics are expected to be the defining trends in the corporate mobility market. In-depth conversations with companies across five countries—UK, France, Germany, Netherlands, and Belgium—have highlighted important conside
More Information
No Index No
Podcast No
Author Ankita Mukherji
Industries Automotive
WIP Number MC17-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9A57-A6,9AF6-A6