European Corporate Mobility Market, 2016

Cost Reduction, Sustainability, and Employee Incentives are Key to Increasing the Adoption of Corporate Mobility

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Corporate mobility is a relatively new term that defines a wide range of mobility services adopted specifically to cater to the mobility requirements of companies.

Transport solutions for companies have traditionally comprised private cars for employees along with a few spare company vehicles and have essentially been about the total cost of ownership. However, with growing financial viability concerns in an increasingly competitive market environment along with a pressing need to reduce carbon footprint, corporates are seeking a shift of focus towards the total cost of usage and mobility. Whilst so far, leasing companies have primarily catered to transport solutions for organisations, a wide range of service providers such as rental companies, travel management companies, IT platforms, and OEMs are now offering new mobility services that shift the focus from ownership to usage to mobility.

The study segments the corporate mobility market on the following lines: mobility spend, decision making structure, mobility policies, fleet management, acceptance of new mobility business models, and working patterns. The key markets under corporate mobility are carsharing, corporate carsharing, car rental, ridesharing, bikesharing, ride hailing, public transport, and integrated mobility. Under the private ownership model, fuel cards and payments cards were the main tools to improve fleet efficiency. On the other hand, under the usage and mobility model, mobility cards, mobility budget, and smart mobility are the strategic tools in enabling a behavioural change amongst employees. Flexible mobility, business travel, new corporate partnerships for travel and hospitality, business leisure, smartphone-based services, Internet aggregators, and real-time data analytics are expected to be the defining trends in the corporate mobility market.

In-depth conversations with companies across five countries—UK, France, Germany, Netherlands, and Belgium—have highlighted important considerations that lead to the adoption of corporate mobility services. The key areas are: reducing the need for travel, consensus on private ownership of cars, adoption of green vehicles, encouraging economical driving, and offering incentives. With the exception of France, all the countries offer significant opportunities in various aspects of corporate mobility services such as fleet and travel integration, integrated mobility, and mobility budget. Whilst France exhibits low interest in the adoption of such services, it has the highest experience in corporate mobility.
The study comprehensively covers the key markets, drivers and restraints, strategic decision-making factors, growth dynamics, and market trends in various segments of the corporate mobility market, and identifies the to-go companies in each of the key markets.

Table of Contents

1. Executive Summary
Key Findings
Future of Corporate Mobility—From TCO to TCM
Mobility Landscape—Many Players, New Partnerships, and New Models
Future of Integrated Mobility—A Summary
“Social Goes Corporate”—From Sharing to Business
Mobility Solutions Overview
Regional Mobility Analysis
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Definitions and Segmentation
System Segmentation
System Definitions
4. Market Overview
Converging Mega Trends and their Impact on Integrated Mobility
Integrated Mobility Definition
Future of Corporate Mobility—From TCO to TCM
Mobility Landscape—Many Actors, New Partnerships, New Models
Integrated Mobility—Key Customers and Future Trends
Mobility Landscape—Many Players, New Partnerships, New Models
Carsharing Business Models
Continued Diversification of Corporate Carsharing
Ridesharing Business Models—Comparative Market Positioning
Integrated Mobility Potential—Need to Address the Business Case
Branding—Moovel: A Mobility Brand First, OEM-owned Second
Mobility Brand Comes First, Ownership Structure Second
Future of Integrated Mobility—Summary
5. Trends and Implications—Corporate Mobility Market
Reason for Interest—Business Travel is a >$1 Trillion Market
Increased Business Travel and Technology Disrupting the Market
Business and Leisure Convergence = “Bleisure”
“Social Goes Corporate”—From Sharing to Business
Companies Increasingly Opting for Self Service Corporate Mobility
Explaining the Corporate Mobility Value Chain
Key Innovations across Corporate Mobility Providers
Highlighting Key Corporate Mobility Trends
Future of Corporate Mobility—Frost & Sullivan’s Vision
Existing Corporate Mobility Process
What Partnerships are Next
6. Total Corporate Mobility Market Outlook
Carsharing Review by Country
Global Carsharing Membership and Fleet Size
P2P Market Outlook—Europe and North America
Corporate Carsharing Outlook
Ridesharing Market Size and Business Models
On-Demand Transportation—Continued Growth of Uber
Global Taxi Market (Public and Private) Snapshot
Smartphone Technology Enabling Corporate Mobility
7. Growth Opportunities and Companies to Action
Growth Opportunity—Building the Case for Corporate Mobility
Strategic Imperatives for Success and Growth
Corporate Mobility Study—Growth Challenges and Opportunities
Key Strategic Findings Aligned to Mobility Priorities
8. Segment Analysis—Company Vehicles
Company Vehicle Overview 1
Company Vehicle Overview 2
Company Car Policy
Improving Fleet Efficiency
Summary of Car Leasing Customer Feedback
9. Segment Analysis—Short-term Vehicle Access
Corporate Carsharing or Pool Car Access
Car Club Access and Satisfaction
Interest in Short-term Vehicle Access
Corporate Carsharing vs. Car Club
Specific Feedback on Car Clubs
Corporate Carsharing
Car Rental Needs
10. Segment Analysis—Mobility Solutions Overview
Mobility Solutions by Country
Mobility Solutions Overview
Other Mobility Solutions Access
Mobility Solutions by Sector
Interest in Mobility Allowance
Mobile Devices—High Shift Away from Blackberry
11. Segment Analysis—Business Travel
Annual Budget for International Business Travel
Corporate Credit Card Usage
Smart Card Usage
Interest on Smart Card
Mobility IT Platform
Mobility IT Platform by SMEs/Large Companies
Mobility IT Platform by Country
Satisfaction with Current Mobility IT Providers
Main Reasons of Satisfaction/Dissatisfaction
Company Environmental Awareness
Flexible Working Policies
12. Segment Analysis—Future Mobility Solutions
New Mobility Solutions—Interest/Acceptance
New Mobility Solutions—Best Player
Best Player by SME/Large Company
New Mobility Solutions—Best Player
Important Areas to Address
Provider Selection Criteria
Provider Selection Criteria by Country
Mobility Integration Services
Mobility Integration Services in Mobile Applications
Decision Process Examples
13. Country Analysis
Country Summary—France
Country Summary—Germany
Country Summary—UK
Country Summary—Belgium
Country Summary—Netherlands
Conclusion—Strategy for Corporate Mobility
Prioritisation of High Opportunity Companies
14. Conclusions and Future Outlook
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
15. Appendix
Definitions and Colour Coding of Interviews
Learn More—Next Steps
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Corporate Mobility Market: Mobility Offers, Europe, 2015–2016
2. Corporate Mobility Market: Key Industry Participants, Europe, 2016
3. Corporate Mobility Market: Total Business Travel Spending, Top 15 Markets, 2013
4. Corporate Mobility Market: Smartphone Vendor Share, Europe, 2012 and 2018
5. Corporate Mobility Market: Technology Share, Europe, 2012 and 2018
6. Corporate Mobility Market: Car Club Use, UK, France, Germany, Netherlands, and Belgium, 2016
7. Corporate Mobility Market: Mobility Solutions—Current Use vs. Future Interest, UK, France, Germany, Netherlands, and Belgium, 2016
8. Corporate Mobility Market: Mobility Solutions by Sector—Current Use vs. Future Interest, Europe, 2016
9. Corporate Mobility Market: Best Player to Provide New Solution, UK, France, Germany, Netherlands, and Belgium, 2016
10. Corporate Mobility Market: Important Areas to Address, UK, France, Germany, Netherlands, and Belgium, 2016
11. Corporate Mobility Market: Provider Selection Criterion, UK, France, Germany, Netherlands, and Belgium, 2016
12. Corporate Mobility Market: Most Preferred Services, UK, France, Germany, Netherlands, and Belgium, 2016
13. Corporate Mobility Market: Mobility Integration Services in Mobile Application, UK, France, Germany, Netherlands, and Belgium, 2016
14. Corporate Mobility Market: Interest in Mobility Solutions, France, 2014
15. Corporate Mobility Market: Interest in Mobility Solutions, Germany, 2014
16. Corporate Mobility Market: Interest in Mobility Solutions, UK, 2014
17. Corporate Mobility Market: Interest in Mobility Solutions, Belgium, 2014
18. Corporate Mobility Market: Interest in Mobility Solutions, Netherlands, 2014


1. Total Corporate Mobility Market: Key Takeaways, Europe, 2016
2. Corporate Mobility Market: Mobility Solutions—Currently in Use vs. Future Interest, Europe, 2016
3. Total Corporate Mobility Market: System Segmentation, Europe, 2016
4. Ridesharing Market: Comparative Market Positioning, Europe, 2016
5. Corporate Mobility Market: Future Outlook, Europe, 2016
6. Corporate Mobility Market: Process, Europe, 2016
7. Corporate Mobility Market: Partnerships, Europe, 2016
8. Global Carsharing Market: Number of Members by Key Operators, Top 9 Countries, 2016
9. Carsharing Market: Membership and Fleet Size, Global, 2012–2016
10. P2P Carsharing Market: Membership Forecast, North America and Europe, 2014, 2016, and 2020
11. P2P Carsharing Market: Fleet Size Forecast, North America and Europe, 2014, 2016, and 2020
12. Corporate Carsharing Market: Fleet Size Forecast, NA and EU, 2016 and 2020
13. Ridesharing Market: Members and Trips, NA and EU, 2014, 2016, and 2020
14. Ridesharing Market: Key Participants and Network, EU and NA, 2016
15. Taxi Market: Size of the Taxi Parc, Number of Vehicles, Global, 2016–2020
16. Corporate Mobility Market: PV Fleet Size, Europe, 2016
17. Corporate Mobility Market: PV Funding Methods, Europe, 2016
18. Corporate Mobility Market: Access, Europe, 2016
19. Corporate Mobility Market: Car Allowance Top Up, Europe, 2016
20. Corporate Mobility Market: LCV Fleet Size, Europe, 2016
21. Corporate Mobility Market: LCV Funding Methods, Europe, 2016
22. Corporate Mobility Market: In-Car Technology to Track Mileage, Europe, 2016
23. Corporate Mobility Market: Vehicle Restriction (Apart from Cost), Europe, 2016
24. Corporate Mobility Market: Access to Corporate Carsharing, Europe, 2016
25. Corporate Mobility Market: Access to Company Pool Car, Europe, 2016
26. Corporate Mobility Market: Overall Satisfaction of Car Club Use, Europe, 2016
27. Corporate Mobility Market: Access to Car Club, Europe, 2016
28. Corporate Mobility Market: Current Use of Corporate Carsharing/Car Pooling/Car Club, Europe, 2016
29. Corporate Mobility Market: Current Use plus Future Interest in Corporate Carsharing/Car Pooling/ Car Club, Europe, 2016
30. Corporate Mobility Market: Mobility Solutions—Current Use vs. Future Interest, Europe, 2016
31. Corporate Mobility Market: Access to Other Mobility Solutions, Europe, 2016
32. Corporate Mobility Market: Interest in Mobility Allowance, UK, France, Germany, Netherlands, Belgium, and 2016
33. Corporate Mobility Market: Annual Budget, UK, France, Germany, Netherlands, and Belgium, 2016
34. Corporate Mobility Market: Annual Budget by Horizontal, Europe, 2016
35. Corporate Mobility Market: Annual Budget, UK, France, Germany, Netherlands, and Belgium, 2016
36. Corporate Mobility Market: Corporate Credit Card Usage, UK, France, Germany, Netherlands, and Belgium, 2016
37. Corporate Mobility Market: Providing a Smart Card, UK, France, Germany, Netherlands, and Belgium, 2016
38. Corporate Mobility Market: Interest in Integrated Services, UK, France, Germany, Netherlands, and Belgium, 2016
39. Corporate Mobility Market: Current System—Mobility IT Platform, Europe, 2016
40. Corporate Mobility Market: Satisfaction with Mobility IT Platforms, Belgium, 2016
41. Corporate Mobility Market: Interest in Integrated Services, Europe, 2016
42. Corporate Mobility Market: Current System—Large Companies, Europe, 2016
43. Corporate Mobility Market: Interest in Integrated Services, Europe, 2016
44. Corporate Mobility Market: Current System—SMEs, Europe, 2016
45. Corporate Mobility Market: Interest in Integrated Services, Europe, 2016
46. Corporate Mobility Market: Current IT Systems, UK, France, Germany, Netherlands, and Belgium, 2016
47. Corporate Mobility Market: Interest in Integrated Services, UK, France, Germany, Netherlands, and Belgium, 2016
48. Corporate Mobility Market: Satisfaction, UK, France, Germany, Netherlands, and Belgium, 2016
49. Corporate Mobility Market: Carbon Footprint Awareness, UK, France, Germany, Netherlands, and Belgium, 2016
50. Corporate Mobility Market: Flexible Working Policies, Europe, 2016
51. Corporate Mobility Market: Best Player to Provide New Solution, Europe, 2016
52. Corporate Mobility Market: Best Player to Provide New Solution—Fleet Manager, Europe, 2016
53. Corporate Mobility Market: Best Player to Provide New Solution—Non-Fleet Manager, Europe, 2016
54. Corporate Mobility Market: Best Player to Provide New Solution—Large Company, Europe, 2016
55. Corporate Mobility Market: Best Player to Provide New Solution—SME, Europe, 2016
56. Corporate Mobility Market: Industry Perspectives, Europe, 2016
57. Corporate Mobility Market: Important Areas to Address, Europe, 2016
58. Corporate Mobility Market: Provider Selection Criterion, Europe, 2016
59. Corporate Mobility Market: Most Preferred Services, Europe, 2016
60. Corporate Mobility Market: Mobility Integration Services in Mobile Application, Europe, 2016
61. Total Corporate Mobility Market: Key Conclusions, Europe, 2016



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