European Corporate Mobility Market, 2016

Cost Reduction, Sustainability, and Employee Incentives are Key to Increasing the Adoption of Corporate Mobility

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Corporate mobility is a relatively new term that defines a wide range of mobility services adopted specifically to cater to the mobility requirements of companies. Transport solutions for companies have traditionally comprised private cars for employees along with a few spare company vehicles and have essentially been about the total cost of ownership. However, with growing financial viability concerns in an increasingly competitive market environment along with a pressing need to reduce carbon footprint, corporates are seeking a shift of focus towards the total cost of usage and mobility. Whilst so far, leasing companies have primarily catered to transport solutions for organisations, a wide range of service

Table of Contents

Executive SummaryKey FindingsFuture of Corporate Mobility—From TCO to TCMMobility Landscape—Many Players, New Partnerships, and New ModelsFuture of Integrated Mobility—A Summary “Social Goes Corporate”—From Sharing to Business Mobility Solutions OverviewRegional Mobility Analysis Research Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions this Study will AnswerResearch BackgroundResearch MethodologyDefinitions and SegmentationSystem SegmentationSystem DefinitionsSystem Definitions (continued)Market OverviewConverging Mega Trends and their Impact on Integrated Mobility Integrated Mobility Definition Future of Corporate Mobility—From TCO to TCM Mobility Landscape—Many Actors, New Partnerships, New Models Integrated Mobility—Key Customers and Future Trends Mobility Landscape—Many Players, New Partnerships, New ModelsCarsharing Business ModelsContinued Diversification of Corporate CarsharingRidesharing Business Models—Comparative Market Positioning Integrated Mobility Potential—Need to Address the Business Case Branding—Moovel: A Mobility Brand First, OEM-owned Second Mobility Brand Comes First, Ownership Structure Second Future of Integrated Mobility—Summary Trends and Implications—Corporate Mobility MarketReason for Interest—Business Travel is a >$1 Trillion Market Increased Business Travel and Technology Disrupting the Market Business and Leisure Convergence = “Bleisure” “Social Goes Corporate”—From Sharing to Business Companies Increasingly Opting for Self Service Corporate Mobility Explaining the Corporate Mobility Value Chain Key Innovations across Corporate Mobility Providers Highlighting Key Corporate Mobility Trends Future of Corporate Mobility—Frost & Sullivan’s VisionExisting Corporate Mobility Process What Partnerships are Next Growth Opportunities and Companies to ActionGrowth Opportunity—Building the Case for Corporate MobilityStrategic Imperatives for Success and Growth Corporate Mobility Study—Growth Challenges and Opportunities Key Strategic Findings Aligned to Mobility PrioritiesSegment Analysis—Company VehiclesCompany Vehicle Overview 1 Company Vehicle Overview 2Company Car PolicyImproving Fleet EfficiencySummary of Car Leasing Customer Feedback Segment Analysis—Short-term Vehicle AccessCorporate Carsharing or Pool Car Access Car Club Access and SatisfactionInterest in Short-term Vehicle AccessCorporate Carsharing vs. Car Club Specific Feedback on Car Clubs Corporate Carsharing Car Rental NeedsSegment Analysis—Mobility Solutions OverviewMobility Solutions by CountryMobility Solutions OverviewOther Mobility Solutions AccessMobility Solutions by SectorInterest in Mobility AllowanceMobile Devices—High Shift Away from BlackberrySmartphone Technology Enabling Corporate Mobility Segment Analysis—Business TravelAnnual Budget for International Business TravelAnnual Budget for International Business Travel (continued)Annual Budget for International Business Travel (continued)Corporate Credit Card UsageSmart Card UsageInterest on Smart CardMobility IT PlatformMobility IT Platform by SMEs/Large CompaniesMobility IT Platform by CountrySatisfaction with Current Mobility IT ProvidersMain Reasons of Satisfaction/DissatisfactionCompany Environmental Awareness Flexible Working PoliciesSegment Analysis—Future Mobility Solutions New Mobility Solutions—Interest/AcceptanceNew Mobility Solutions—Best Player New Mobility Solutions—Best Player (continued) Best Player by SME/Large CompanyNew Mobility Solutions—Best PlayerImportant Areas to Address Provider Selection Criteria Provider Selection Criteria by CountryMobility Integration Services Mobility Integration Services (continued) Mobility Integration Services in Mobile ApplicationsMobility Integration Services in Mobile Applications (continued)Decision Process ExamplesCountry AnalysisCountry Summary—FranceCountry Summary—France (continued)Country Summary—GermanyCountry Summary—Germany (continued)Country Summary—UKCountry Summary—UK (continued)Country Summary—BelgiumCountry Summary—Belgium (continued)Country Summary—NetherlandsCountry Summary—Netherlands (continued)Conclusion—Strategy for Corporate MobilityPrioritisation of High Opportunity CompaniesConclusions and Future OutlookKey Conclusions and Future OutlookThe Last Word—3 Big PredictionsLegal DisclaimerAppendixDefinitions and Colour Coding of InterviewsLearn More—Next StepsMarket Engineering Methodology





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