European Data Card Markets: Change in the air?

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This insight considers the European Data card market when it is just beginning to gain traction with early adopters. It argues that there is likely to be a profound change in the market in the next couple of years. Our premise for anticipating this change is based on a number of supply and demand side conditions: That the market is expected to accelerate in growth over the next two years
That this growth will attract new entrants into what is an under-crowded market; That despite this strong growth the introduction of new technology will disrupt the data card market; We conclude that there will be a radical change in the supplier market, and that for some of the current crop of data card vendors, acquisition will be an attractive option.

Table of Contents

European Data Card Markets, The European Data Card Markets - Change in the Air?IntroductionIntroductionThe Case for Market ChangeThe Case for Market ChangeThe Current Competitive EnvironmentThe Current Competitive EnvironmentOptionNovatel WirelessSierra WirelessSony EricssonNokiaThe New Competitive EnvironmentThe New Competitive EnvironmentMotorolaSiemensSupply Side RisksSupply Side RisksThe Importance of the Operator ChannelThe Importance of the Operator ChannelProduct Substitution: Intel’s Challenge to the Data Card MarketProduct Substitution: Intel's Challenge to the Data Card MarketConclusionConclusion




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