European Decision Maker Sentiment—Big Data & Analytics

Snapshot of End Users’ Investment Attitudes to Technology Trends

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This research service aims to provide a snapshot of a small number of end users' investment attitudes towards Big Data & Analytics (BDA) technologies in order to illustrate enterprises' views on using data as an enabler for digital transformation. The study reveals that although the market is nascent, it has a surprising open-mindedness towards traditional and new vendors. A set of 20 questions were asked and the survey results are provided with their implications on the ICT industry, in addition to the explanation of 5 hypotheses. Furthermore, the survey reveals 10 vendor action points as a result of a snapshot of enterprises' 10 internal barriers to BDA investments.

Table of Contents

Executive SummaryKey FindingsResearch Scope and MethodologyResearch Objectives and MethodologyDefinitionHypotheses ExplainedSurvey InsightsSurvey Insights Survey Insights (continued) Survey Insights (continued) Survey Insights (continued) Survey Insights (continued) Survey Insights (continued) Survey Insights (continued) Survey Insights (continued) Survey Insights (continued) Survey Insights (continued) Implications for ICT IndustryImportance of BDA Investments for ICT IndustryOpportunities for the ICT Industry 5 Outstanding Trends to Monitor5 Outstanding Trends to Monitor (continued)5 Outstanding Trends to Monitor (continued)Survey ResultsSummary Overview QuestionsOverview Questions (continued)Overview Questions (continued)Overview Questions (continued)Overview Questions (continued)Overview Questions (continued)Motivation Summary Motivation QuestionsMotivation Questions (continued)Motivation Questions (continued)Motivation Questions (continued)Buying Behaviour SummaryBuying Behaviour QuestionsBuying Behaviour Questions (continued)Buying Behaviour Questions (continued)Buying Behaviour Questions (continued)Vendor Expectations and Timing SummaryVendor Expectations and Timing QuestionsVendor Expectations and Timing Questions (continued)Vendor Expectations and Timing Questions (continued)Hypotheses ResultsHypotheses ResultsTop 5 ConclusionsLegal DisclaimerAppendixRespondents’ Profiles and Distribution of IndustriesThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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