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The European hosted Internet Protocol (IP) telephony and unified communications as a service (UCaaS) market continues on a strong growth trajectory that is creating value for businesses and growth opportunities for service providers. Continued Integrated Services Digital Network (ISDN) decommissioning is creating opportunities to move businesses to Internet Protocol (IP)-based communications solutions, including line-side voice over IP (VoIP) access, Session Initiation Protocol (SIP) trunking, cloud private branch exchange (PBX) and UCaaS. Other factors driving hosted services adoption in Europe include the following:• Expanding choices due to proliferation of service offerings by domestic and international providers• Improved service functionality and reliability, as well as better user and admin experiences• Compelling solution packaging and pricing (including bundling with mobile voice and data plans)Most European markets remain less fragmented than the US market. Many national telecom carriers hold leading positions in their domestic hosted IP telephony and UCaaS markets. However, competition is intensifying in most European countries due to the influx of market participants responding to rising demand for next-generation cloud communications solutions.To better compete in a growing and gradually maturing space, service providers are enhancing their UCaaS solutions and broader portfolios, as well as engaging in mergers and acquisitions (M&A) often involving international (primarily US-based) service providers looking for access to European channels and customers. M&A activity is also sometimes driven by the need to enhance overall service provider market positions, expand geographic footprints or gain technological synergies.Price pressures will help boost adoption, but will restrain revenue growth rates. Despite price declines providers will continue to experience double-digit revenue growth rates over the next seven years.Other factors that will negatively affect market growth rates include the following:• Continued customer concerns over the reliability and security of cloud communications• Large investments in premises-based solutions that still deliver value• Decision-maker confusion about vendor technology roadmaps and strategies
This study discusses important customer, competitive and technology trends in the European hosted IP telephony and UCaaS market. It identifies key growth opportunities and service provider success strategies. It also provides a market size estimate, as well as installed base and provider revenue forecasts. Furthermore, this study includes a provider market share and competitive position analysis.
Market participants – platform vendors, service providers, channel partners and IT/telecom decision makers – can leverage this study to develop sustainable business strategies and gain share in the European hosted IP telephony and UCaaS market. They can benchmark their solutions portfolios and market approaches against customer requirements and competitor achievements. They can also receive valuable insights on opportunities to differentiate and enhance customer value.
Author: Elka Popova
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