European Over-the-top (OTT) Video Equipment Market Outlook, 2018

Personalisation, Automation, and Improving Quality of Experience are the Major Focus Areas for the OTT Video Equipment Ecosystem

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The European Over-the-Top (OTT) Video equipment market outlook provides bold perspectives, trends, and predictions in the market for 2017 and 2018. The segments covered include Content Delivery Networks (CDN), Online Video Platform (OVP), Online Video Analytics (OVA), Online Video Advertising Platform (OVAP), and Video Transcoders. The analysis aims to capture the trends that shaped the market in 2017 and predictions for 2018.

Research Scope

OTT Video Equipment Sector Analysis:

  • Content Delivery Networks
  • Online Video Platforms
  • Online Video Analytics
  • Online Video Advertising Platforms
  • Video Transcoders

Market Trends:

  • Technological Developments
  • Regional Trends
  • Market Outlook

Regional Trends:

  • Western Europe
  • Eastern Europe

Highlights of growth opportunities that will be created by OTT Video across the various sectors.
2018 growth/revenue analysis for OTT Video equipment vendors.
Market Measurements are analyzed for 2017 and 2018- European OTT video equipment market snapshot; 2017-2018 growth rate sector-wise. An extensive list of start-ups to watch out for in 2018 is discussed in detail.
The base year for the study is 2017, with 2018 as forecast period.


Research Highlights

The OTT video equipment market is at the center of a continuing wave of innovation and disruption. OTT video service providers are seeking solutions that enable them to understand the consumer better, improve efficiency, and reduce cost. Europe, being a mature market for online video, provides equipment vendors with lot of growth opportunities. However, high population diversity in terms of age, religion, language, culture, ethnicity and so on coupled with a preference for local services keeps technology vendors on their toes to keep themselves differentiated. Technological innovations to support high resolution formats such as UHD/4K, cloud based services, new formats such as VR/AR, and Automation were the key focus areas for OTT video equipment vendors in 2017.

Key Issues Addressed

  • What are the top predictions and key market trends that will drive the various sectors of the OTT Video equipment market in 2018? What will be their impacts?
  • What will be the key growth opportunities and strategic imperatives for current and potential market participants in 2018?
  • What is the total OTT video equipment market size in 2017, and how is it forecasted to grow in the year 2018?
  • What are the key technologies transforming the OTT video equipment market? What will be their impact?
  • Who are the key market share winners of the overall OTT video equipment market and each of the segments?

Table of Contents

1. Executive Summary
Key Highlights of 2017
Bold Predictions for 2018
Disruptive Trends in 2017
Key Technologies Transforming the OTT Video Industry
2017–18 Senior Management Top-of-Mind Issues
New Products Launched—2017
2. Research Scope and Segmentation
Research Scope
Market Segmentation
3. Key European OTT Video Equipment Revenue Trends
Total OTT Video Equipment Market Revenue—2017 and 2018
Market Share Winners of 2017
Service Presence Matrix 2017
4. Key Trends to Watch—OTT Video Equipment Market
Key 2018 OTT Video Equipment Market Trends
Trend 1—Rise of Social Streaming
Trend 2—360 Degree, VR, and AR Gaining Momentum
Trend 3—4K and UHD to be the Future
Trend 4—AI, Machine Learning, and Automation
Trend 5—Connected Entertainment
Trend 6—Virtualisation of Services
Trend 7—Security: A Key Concern
5. CDN Segment Outlook
Total CDN Segment Revenue—2017 and 2018
CDN Segment Outlook 2018
6. OVP Segment Outlook
Total OVP Segment Revenue—2017 and 2018
OVP Segment Outlook 2018
7. OVA Segment Outlook
8. OVAP Segment Outlook
9. Transcoders Segment Outlook
10. Regional Outlook
2018 Europe Economic Outlook—Top 5 Predictions
PESTLE Impact Analysis
Regional Trends—CDN
Regional Trends—OVP
Regional Trends—OVA & OVAP
11. Technology Outlook
Key Technology Trends in 2018
12. Startup Outlook
Startup Ecosystem
Growth Opportunities and Challenges for Startups
13. Growth Opportunities and Companies to Action
Growth Opportunity 1—Premium Live Sports
Growth Opportunity 2—Cyber-security
Growth Opportunity 3—User Experience
Growth Opportunity 4—Analytics for Video Delivery
Strategic Imperatives for Success and Growth
14. Key Conclusions
Key Conclusions and Future Outlook
Upside and Downside Risks
Legal Disclaimer
15. Appendix
List of Exhibits
Abbreviations and Acronyms Used
Learn More—Next Steps
Additional Sources of Information on OTT Video Equipment Market
Market Engineering Methodology

Infographic



List of Figures & Charts

1. OTT Video Equipment Market: New Products Launched, Europe, 2017
2. OTT Video Equipment Market: Technology Trends, Europe, 2018


1. OTT Video Industry: Predicted Impact of Key Technologies, Europe, 2018–2020
2. Total OTT Video Equipment Market: Senior Management Top-of-Mind Issues, Europe, 2017–2018
3. Total OTT Video Equipment Market: Revenue, Europe, 2017 and 2018
4. Total OTT Video Equipment Market: Share of Top Participants, Europe, 2017 and 2018
5. Total OTT Video Equipment Market: Key Provider Solution Mapping and Service Presence Matrix, Europe, 2017
6. Total OTT Video Equipment Market: Social Video Viewership Trends, Global, 2017
7. Total OTT Video Equipment Market: VR & AR Market Size, Global, 2018
8. TV Unit Shipments, Europe, 2015—2017
9. Funding for AI Startups, Global, 2011–2017
10. OTT Capable Consumer Devices Unit Shipment, Global 2017
11. Online Video Viewership by Device, Global, 2017
12. State of Piracy, Global, 2017
13. Number of Piracy Visits, Global, 2017
14. Total Content Delivery Networks Segment: Revenue Forecast, Europe, 2017 and 2018
15. Total Content Delivery Networks Segment: Market Share, Europe, 2017
16. Total Online Video Platforms Segment: Revenue Forecast, Europe, 2017 and 2018
17. Total Online Video Platforms Segment: Market Share, Europe, 2017
18. Total Online Video Analytics Segment: Revenue Forecast, Europe, 2017 and 2018
19. Total Online Video Analytics Segment: Market Share, Europe, 2017
20. Total Online Video Advertising Platforms Segment: Revenue Forecast, Europe, 2017 and 2018
21. Total Online Video Advertising Platforms Segment: Market Share, Europe, 2017
22. Total Video Transcoders Segment: Revenue Forecast, Europe, 2017 and 2018
23. Total Video Transcoders Segment: Market Share, Europe, 2017
24. Total OTT Video Equipment Market: PESTLE Analysis, Europe, 2017
25. Total OTT Video Equipment Market: CDN Traffic, Global, 2016 and 2017
26. Total OTT Video Equipment Market: OTT Video Services Concentration, Europe, 2017
27. Total OTT Video Equipment Market: Programmatic Advertising Spend, Europe, 2013–2016
28. Total OTT Video Equipment Market: Startups’ Service Presence Matrix, Europe, 2017



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