European Over the Top (OTT) Video Services Market, Forecast to 2021

European Over the Top (OTT) Video Services Market, Forecast to 2021

High Connectivity and Intense Competition is Set to Bring a New Wave of Disruption in the Market; New Business Models and Converged Services Will Ensu

RELEASE DATE
16-Aug-2017
REGION
Europe
Research Code: MD39-01-00-00-00
SKU: EM00265-EU-MR_20602

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Description

Over-the-Top (OTT) video services including video on demand are already widespread in Europe as a popular option for entertainment. The market comprises over 400 services including Pay TV operators, telcos, broadcast networks and pure play OTT service providers. The market is headed towards an increasing deployment of converged bundled services. This study analyzes the main trends that are driving and restraining the OTT Video market in Europe as well as the business models including advertising, subscription and transactions for video on demand. The study provides regional forecasts in two scenarios for total unique connected viewers, paid subscribers, as well as revenue from 2016 to 2021 for EU-28 with breakouts for 5 major countries - UK, Germany, France, Netherlands and Spain. It also presents competitor profiles of leading OTT/VOD companies such as Netflix, Amazon, Sky, BBC iPlayer, Apple iTunes, Wuaki TV, Knippr, Maxdome and Canal Play.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Key Findings (continued)

Market Engineering Measurements

Current and Future Outlook

Current and Future Outlook (continued)

CEO’s Perspective

Market Definitions

Market Definitions (continued)

Market Definitions (continued)

Key Questions this Study will Answer

Some of the Ecosystem Key Stakeholders

Operations of OTT Video Service Providers

OTT Video Services—Business Models

Number of OTT Video Services by Business Models

Examples of Service Providers for SVOD, AVOD and TVOD

OTT Video Services—SVOD

SVOD Services—Geographic Distribution

Market Drivers

Market Drivers Explained

Market Drivers Explained (continued)

Market Drivers Explained (continued)

Market Restraints

Market Restraints Explained

Market Restraints Explained (continued)

Market Restraints Explained (continued)

Europe Digital Snapshot

Digital Maturity of EU-28 Countries

The Digital Single Market Strategy

EU-28’s 5G Rollout

Key Social Trends

Ageing Population

Impact of Brexit

Mobile Penetration in Europe

Online Video Viewership

Combating Piracy

Content Trends

Content Trends (continued)

Technology Trends

Technology Trends (continued)

Market Sizing

Market Sizing (continued)

Forecast Assumptions

Forecast Assumptions (continued)

Total OTT Video Services Market—Broadband Subscribers and Revenue Forecast

Total OTT Video Services Market—Broadband Subscribers and Revenue Forecast Discussion

OTT AVOD Services Market—Broadband Subscribers and Revenue Forecast

OTT AVOD Services Market—Broadband Subscribers and Revenue Forecast Discussion

OTT SVOD Services Market—Video Subscribers Forecast

OTT SVOD Services Market—Revenue Forecast

OTT SVOD Services Market—Revenue Forecast Discussion

Percent Subscriber Breakdown

Subscribers and Revenue Forecast—UK

Subscribers and Revenue Forecast—Germany

Subscribers and Revenue Forecast—France

Subscribers and Revenue Forecast—Netherlands

Subscribers and Revenue Forecast—Spain

Subscribers and Revenue Forecast Discussion

Competitive Environment

Netflix

Apple iTunes

Amazon Prime Video

Sky

BBC iPlayer

Canal Plus

ProseibenSat.1

Wuaki TV

Knippr, T-Mobile Netherlands

Chili

Megogo

Azoomee

Growth Opportunity 1—Hybrid Revenue Models

Growth Opportunity 2—Focus on Content

Growth Opportunity 3—Convergence

Growth Opportunity 4—High Resolution Content

Growth Opportunity 5—Personalization

Strategic Imperatives for Success and Growth

The Last Word—Three Big Predictions

Legal Disclaimer

Market Engineering Methodology

Digital Maturity Index

Partial List of Companies Interviewed

Related Research
Over-the-Top (OTT) video services including video on demand are already widespread in Europe as a popular option for entertainment. The market comprises over 400 services including Pay TV operators, telcos, broadcast networks and pure play OTT service providers. The market is headed towards an increasing deployment of converged bundled services. This study analyzes the main trends that are driving and restraining the OTT Video market in Europe as well as the business models including advertising, subscription and transactions for video on demand. The study provides regional forecasts in two scenarios for total unique connected viewers, paid subscribers, as well as revenue from 2016 to 2021 for EU-28 with breakouts for 5 major countries - UK, Germany, France, Netherlands and Spain. It also presents competitor profiles of leading OTT/VOD companies such as Netflix, Amazon, Sky, BBC iPlayer, Apple iTunes, Wuaki TV, Knippr, Maxdome and Canal Play.
More Information
No Index No
Podcast No
Author Swetha Ramachandran Krishnamoorthi
Industries Entertainment and Media
WIP Number MD39-01-00-00-00
Is Prebook No