European Over the Top (OTT) Video Services Market, Forecast to 2021

High Connectivity and Intense Competition is Set to Bring a New Wave of Disruption in the Market; New Business Models and Converged Services Will Ensu

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Over-the-Top (OTT) video services including video on demand are already widespread in Europe as a popular option for entertainment. The market comprises over 400 services including Pay TV operators, telcos, broadcast networks and pure play OTT service providers. The market is headed towards an increasing deployment of converged bundled services. This study analyzes the main trends that are driving and restraining the OTT Video market in Europe as well as the business models including advertising, subscription and transactions for video on demand. The study provides regional forecasts in two scenarios for total unique connected viewers, paid subscribers, as well as revenue from 2016 to 2021 for EU-28 with breakouts for 5 major countries - UK, Germany, France, Netherlands and Spain. It also presents competitor profiles of leading OTT/VOD companies such as Netflix, Amazon, Sky, BBC iPlayer, Apple iTunes, Wuaki TV, Knippr, Maxdome and Canal Play.

Table of Contents

Executive SummaryKey Findings Key Findings (continued)Market Engineering MeasurementsCurrent and Future OutlookCurrent and Future Outlook (continued)CEO’s PerspectiveMarket OverviewMarket DefinitionsMarket Definitions (continued)Market Definitions (continued)Key Questions this Study will AnswerOTT Video EcosystemSome of the Ecosystem Key StakeholdersOperations of OTT Video Service ProvidersOTT Video Services—Business ModelsNumber of OTT Video Services by Business ModelsExamples of Service Providers for SVOD, AVOD and TVODOTT Video Services—SVODSVOD Services—Geographic DistributionMarket Drivers and RestraintsMarket DriversMarket Drivers ExplainedMarket Drivers Explained (continued)Market Drivers Explained (continued)Market RestraintsMarket Restraints ExplainedMarket Restraints Explained (continued)Market Restraints Explained (continued)Market Trends—Digital AdoptionEurope Digital SnapshotDigital Maturity of EU-28 Countries The Digital Single Market StrategyEU-28’s 5G RolloutMarket Trends—Social IndicatorsKey Social TrendsAgeing PopulationImpact of BrexitMarket Trends—Online Video ViewershipMobile Penetration in EuropeOnline Video ViewershipCombating PiracyContent, Technology and Advertising TrendsContent TrendsContent Trends (continued)Technology TrendsTechnology Trends (continued)OTT Video Services Market ForecastMarket SizingMarket Sizing (continued)Forecast AssumptionsForecast Assumptions (continued)Total OTT Video Services Market—Broadband Subscribers and Revenue ForecastTotal OTT Video Services Market—Broadband Subscribers and Revenue Forecast DiscussionOTT AVOD Services Market—Broadband Subscribers and Revenue ForecastOTT AVOD Services Market—Broadband Subscribers and Revenue Forecast DiscussionOTT SVOD Services Market—Video Subscribers ForecastOTT SVOD Services Market—Revenue ForecastOTT SVOD Services Market—Revenue Forecast DiscussionOTT SVOD Services Market—Forecast by CountriesPercent Subscriber BreakdownSubscribers and Revenue Forecast—UKSubscribers and Revenue Forecast—GermanySubscribers and Revenue Forecast—FranceSubscribers and Revenue Forecast—NetherlandsSubscribers and Revenue Forecast—SpainSubscribers and Revenue Forecast DiscussionCompetitive LandscapeCompetitive EnvironmentNetflixApple iTunesAmazon Prime VideoSkyBBC iPlayerCanal PlusProseibenSat.1Wuaki TVKnippr, T-Mobile NetherlandsChiliMegogoAzoomeeGrowth OpportunitiesGrowth Opportunity 1—Hybrid Revenue ModelsGrowth Opportunity 2—Focus on ContentGrowth Opportunity 3—ConvergenceGrowth Opportunity 4—High Resolution ContentGrowth Opportunity 5—PersonalizationStrategic Imperatives for Success and Growth ConclusionsThe Last Word—Three Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyDigital Maturity IndexPartial List of Companies Interviewed

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