European Portable Batteries Markets

 

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Table of Contents

European Portable Batteries Markets, Executive SummaryIntroduction to the European Portable Batteries MarketIntroduction to the European Portable Batteries MarketSummary of Major FindingsMarket Growth, Opportunities and Total ForecastAnalysis by Major SegmentCompetitive AnalysisKey Market ChallengesStrategic RecommendationsConclusionsEuropean Portable Batteries Markets, Industry Challenges and Research MethodologyIdentification of Challenges Facing the European Portable Batteries MarketIdentification of Challenges Facing the European Portable Batteries MarketContinuously Decreasing Prices Makes it Necessary to Decrease CostsStrong Bargaining Power of Customers Threatens Profit MarginsNew Customer Types Emerging With New NeedsLarge Economies of Scale Make Concentration InevitableEntry Decision to be Based on More Than Mere Production Qualities of the OrganisationDeclining Markets will Force Some Companies to LeaveThe First to Introduce Product Innovation are Likely to Capture the Largest Share of RevenuesConsumers Lack of Interest in Batteries Means that Brands Become Associated with one Battery TypeLimited Room for Product Differentiation Makes Price the Main Competitive FactorMoltech Developing Product Which Will Lead to a Standards Battle in 2002Exchange RatesExchange RatesMarket Engineering Research for the Total European Portable Batteries MarketForecasts of the Total MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemPresentation of Strategic Significance of MeasurementsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the European Primary Portable Lithium Batteries MarketForecasts of the Total MarketCompetitive StructureForecasts of the Lithium Thionyl Chloride Batteries MarketMarket Overview and DefinitionsMarket Engineering Research for the European Primary Portable Lithium Batteries MarketForecasts of the Total MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1999-2006)Pricing Strategy and Trend AnalysisForecasts of the Lithium Manganese Dioxide Batteries MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Technology TrendsPricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Lithium Polycarbon Monofluoride Batteries MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Lithium Thionyl Chloride Batteries MarketMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Lithium Sulphur Batteries MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the Other Primary Portable Batteries MarketForecasts of the Total MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Alkaline Manganese MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Zinc Carbon (and Zinc Chloride) MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Silver Oxide MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Zinc Air Batteries MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the Rechargeable Batteries MarketForecasts of the Total MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisForecasts of the Nickel Cadmium MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Nickel Metal Hydride MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Lithium-Ion MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Lithium Polymer MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Rechargeable Alkaline MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1996-2006)Technology TrendsPricing Strategy and Trend AnalysisCompetitive StructureEuropean Portable Batteries Markets, Market Engineering StrategyMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsStrategic Recommendations for the Research and Development DepartmentDecrease Development Time by Making the Approach as Simultaneous as PossibleInformation Sharing between the R&D and the Marketing Departments Might Lead to Customer Driven DevelopmentsThe R&D Department Have an Obligation to Develop Cheaper BatteriesStrategic Recommendations for the Production DepartmentWorking Closely with the R&D Department to Decrease Production CostsCreating Reliable Information About the Cost StructureReview Whether the Existing Quality Programmes are Sufficient and EfficientStrategic Recommendations for the Marketing DepartmentReduce Price Competition by Establishing a Good Basis for DifferentiationReview of the Distribution System to Find the Most Appropriate Distribution StructureInformation Feedback about Changing Market Needs to Other DepartmentsStrategic Recommendations for Corporate ManagementEstablish a Long Run Schedule Where the Company Wants to be ActiveCritical Review of the Organisation Structure's Fit Within Customer NeedsEvaluation Whether the Company has the Needed Resources to Implement a Successful Differentiation StrategyEuropean Portable Batteries Markets, Implementation of Market EngineeringHow to Make the Most of This Market Engineering ReportTwelve Steps to Success—The Market Engineering Task Force




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