Evolving Smart Retail Through In-store Analytics

Improve Customer Experience with a Data-first Mindset Using In-store Analytics Technology Solutions

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Physical retail stores are suffering because of e-commerce and the economics of last-mile logistics. In spite of this, these stores remain the most important touch point for customers. The future of retail involves influencing customers through interactive experiences. Bringing digital content into the retail store and creating stronger interactive customer experience is becoming a reality. To meet the needs of the changing customer, retailers need to also adopt technology to enhance their in-store customer experience. Future retail needs to integrate aspects of both physical store and e-commerce (“bricks and clicks”) formats by leveraging technology to give customers the best shopping experience. With the

Table of Contents

Executive SummaryKey FindingsThe Transforming Retail Landscape State of Retail State of Retail (continued) Impact of Selected Mega Trends on Retail and Consumers Need to Move Away from Traditional Ideas of Retail Drivers for the Shift to Smart Retail Drivers for the Shift to Smart Retail (continued) What is Smart Retail? Future of RetailKey Takeaway Data-First Concept in Smart RetailAwareness and ImmersionCreating a “Data Fabric” for Smart RetailDimensions of DataDelivering Data-First Outcomes for Retail Delivering Data-First Outcomes for Retail (continued) Case Studies Showcasing Data-first Outcomes Data Feedback Loop Data Outputs and Value to RetailersKey Takeaway Introduction to the Internet of Things (IoT), the Key Enabler of Smart Retail Defining the Internet of Things (IoT)Convergence Enablers IoT Enables Smart RetailKey Takeaway In-store Analytics Enables Data-driven DecisionsIn-store Analytics Enables Data-driven Decisions Granularity of Data Data Collection StrategyEstablished Universe of Retail Solutions In-Store Technology SolutionsTechnology Solutions—CharacteristicsFactors for Consideration Factors for Consideration (continued)Technology Parameters—Definition Comparison of Technology Solutions for Smart RetailIllustration of Technology Solutions VideoBluetooth Low Energy (BLE)—Beacons Wi-Fi—Location AnalyticsVisible Light Communication (VLC)Radio-Frequency Identification—RFIDPoint of Sales (POS) Terminal Profiles of Leading Vendors Retail NextQualcomm—Proximity BeaconCisco Meraki Philips LightingZebraNECRetail Case StudiesHypermart Retail Store Case StudyLuxury Retail Store Case StudySupermarket Case StudyGrowth OpportunitiesGrowth Opportunity in Physical Retail SpaceStrategic Imperatives for RetailersConclusionConclusion and Summary Legal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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