Explore more Categories
Artificial Intelligence involves the science and engineering of developing intelligent machines
The manufacturing world is at a cusp of a new revolution that will redefine conventional business models
IoT will have a major impact on businesses and consumers in the future
The world is creating 2.5 exabytes of data daily
Our research seeks to connect-the-dots across multiple trends
Personal Robots are Set to Be a $19 Billion Market
Strategic Analysis of BREXIT and its Implications to Industries, Economies and Societies
iFrost is a digital platform for interactive and dynamic reporting of data.
The TOEs are a great source of information which gives corporates critical information on companies to action for their strategic investments either as an open source platform or to collaborate and to develop successful products
Improve Customer Experience with a Data-first Mindset Using In-store Analytics Technology Solutions
save 10 %
* Required Fields
Pay by invoice
Physical retail stores are suffering because of e-commerce and the economics of last-mile logistics. In spite of this, these stores remain the most important touch point for customers. The future of retail involves influencing customers through interactive experiences. Bringing digital content into the retail store and creating stronger interactive customer experience is becoming a reality. To meet the needs of the changing customer, retailers need to also adopt technology to enhance their in-store customer experience. Future retail needs to integrate aspects of both physical store and e-commerce (“bricks and clicks”) formats by leveraging technology to give customers the best shopping experience. With the convergence of various smart technologies, virtualizing of physical objects, giving them an identity, connecting them, and interacting with them to capture data have all been made possible in today’s retail scene.Online and offline retail experience will be driven by the use of smart technologies. In-store analytic solutions can use a variety of sensors (like Wi-Fi, video, and Bluetooth beacons) to track movements and measure the impact that changes to a store, such as in layout or product assortment, have on customer behavior. The solution will bring the power of online tracking to the physical retail world, including quantifying the success of physical marketing campaigns and understanding the product mix to offer in stores. It will also bring greater convenience to shoppers with the “grab and go” service trending in today’s retail landscape. It is important for retailers to evaluate and consider the various technology options available in the market to overcome some of the dynamics in the environment to ensure a compelling feature design and sustainable business model. As not all sensors are created equal, the selection of the right sensor depends on the type of data output and human factors which will impact the overall profitability/ efficiency of the business. Different sensor technologies provide stores with differing levels of data granularity. Using a combination of data provides data awareness both inside and outside the store. Retailers need to have the data-first mindset where the data collected needs to cycle back to gathering data again to validate the process change. Implementing digital awareness and digital immersion in the physical store provides retailers with business insights. In-store sensors, together with analytics, bring the power of consumer tracking in the physical retail realm. It employs the use of various sensors that enables retailers to make data-driven decisions. Data on different types of customer profiles provide retailers with the insights to make strategic and intelligent business decisions that enable them to convert convenient visitors into committed buyers.
The Malaysian InsurTech Landscape Study
Global Enterprise Content Management Market
IT/OT Security Convergence for Building Technologies
Innovations in Artificial Intelligence, Augmented Reality, Analytics, and Blockchain
Cloud Migration Driving Winds of Change in Email and Web Security
Australian Contact Center Applications Market, Forecast to 2024
Chinese Contact Center Applications Market, Forecast to 2024
Hong Kong Contact Center Applications Market, Forecast to 2024
Indian Contact Center Applications Market, Forecast to 2024
Indonesian Contact Center Applications Market, Forecast to 2024
smart grid market
virtual reality market
smart meter market
solar panel market
solar cell market
artificial lift market
nanophotonic equipment market
solar energy market
residential solar market
Fill in the fields below to receive a sample report
Don't have an account? Create One!
Enter your Email Address here to receive a link to change password.
If you are an existing frost.com user, please register using the same email for seamless access
Already have an account? Login!
Use your Linkedin account to login or register within our store.You're just one click away.