Executive Analysis of European Consumers Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car

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Consumer preferences for smartphone apps and usage within the car are analysed. Also various price points for these apps are found out by surveying 1911 customers across Germany Italy UK France. Measure current usage of infotainment and apps solutions and understand perceptions toward existing and potentially new infotainment concepts. Assess willingness to pay for infotainment and apps concepts that are likely to influence future car purchases. Determine which infotainment/apps packages are most preferred and identify car brand perceptions for infotainment solutions. Finally assess desirability and willingness to pay for EV- related apps.

Table of Contents

Executive Analysis of European Consumers’ Awareness and Preferences for Usage of Smartphone Apps Inside and Outside CarResearch MethodologyMethodology of ResearchExecutive SummarySummary of Key FindingsSmartphone Usage Inside CarSmartphones UsageAwareness and Usage of Smartphone Apps Inside and Outside CarAwareness of Apps Usage and Preferences of Car related AppsPreference for Car Related AppsHMI – Preferred Input and Output for Different in-car ApplicationsHMI PreferencesInterest and Willingness to Pay for Electric Vehicle-Related AppsElectric Vehicle AppsAppendicesDefinitionsAbout Frost & SullivanCompany Information




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