Executive Analysis of European Consumers Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car

Executive Analysis of European Consumers Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car

RELEASE DATE
28-Feb-2011
REGION
Europe
Research Code: 9832-00-1C-00-00
SKU: AU00349-GL-MR_08949

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SKU
AU00349-GL-MR_08949

$1,500.00

$1,125.00 save 25 %

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Description

Consumer preferences for smartphone apps and usage within the car are analysed. Also various price points for these apps are found out by surveying 1911 customers across Germany Italy UK France. Measure current usage of infotainment and apps solutions and understand perceptions toward existing and potentially new infotainment concepts. Assess willingness to pay for infotainment and apps concepts that are likely to influence future car purchases. Determine which infotainment/apps packages are most preferred and identify car brand perceptions for infotainment solutions. Finally assess desirability and willingness to pay for EV- related apps.

Table of Contents

Methodology of Research

Summary of Key Findings

Smartphones Usage

Preference for Car Related Apps

Definitions

Company Information

Related Research
Consumer preferences for smartphone apps and usage within the car are analysed. Also various price points for these apps are found out by surveying 1911 customers across Germany Italy UK France. Measure current usage of infotainment and apps solutions and understand perceptions toward existing and potentially new infotainment concepts. Assess willingness to pay for infotainment and apps concepts that are likely to influence future car purchases. Determine which infotainment/apps packages are most preferred and identify car brand perceptions for infotainment solutions. Finally assess desirability and willingness to pay for EV- related apps.
More Information
No Index Yes
Podcast No
Industries Automotive
WIP Number 9832-00-1C-00-00
Is Prebook No