Executive Analysis of Indian CV OEMs Global Growth Strategies

Value Trucks will Drive M&H CV Exports to 108,525 Units by 2022

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The aim of this study is to understand and analyze the export strategies of key Indian medium and heavy commercial vehicle (M&H CV) manufacturers. The study also aims to analyze the evolution of the Indian truck market and its changing competitive landscape. It provides an in-depth analysis of the export forecasts of select Indian truck manufacturers for 2014, 2022, and 2025. The study also offers an overview of key export regions for Made in India trucks and provides an outline of the international dealership strategies of India-based manufacturers. Key conclusions and recommendations in terms of growth opportunities and important regions for exports are highlighted.

Table of Contents

1. Executive Summary
Key Findings
Outlook of Indian CV OEMs’ Export Business
Snapshot of International Operations
Tata Prima/Prima LX Exports
Current and Future Outlook
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Overview of the Changing Dynamics in the Indian CV Market
Evolution of the Indian Truck Market
Emergence of the Value Truck Segment
Increased Focus on the Export Business
Development of Strong Global Supplier Partnerships
Sourcing Implication Analysis
4. Comparative Analysis of Select Global Product Lines
4 Advanced Global Product Lines from Indian OEMs
Brief Comparison of Specifications
Convergence of Truck Product Lines across Emerging Markets
Comparative Analysis of Comfort Features
Comparative Analysis of Connectivity Features
Comparative Analysis of After-sales Services
5. Evolution of Indian OEMs’ Domestic and Export Market Activities
Changing Landscape in the Domestic Market
ASEAN, Africa, and the Middle East as Key Go-to Destinations
Top Export Market Priorities of Indian OEMs
Global Dealership Expansion
Benchmarking the Hub & Spoke Model of Distribution
6. Overview of Success Factors in Export Markets
Value Segment Positioning Strategy
Deploying Local Market Expertise to Global Markets
Strategic Approaches in Terms of Geographical Expansion
Snapshot of International Operations
7. Conclusions and Future Outlook
Key Conclusions
Future Outlook—So-What Analyses
The Last Word – 3 Big Predictions
Legal Disclaimer
8. Appendix
Market Engineering Methodology


List of Figures & Charts

1. Commercial Vehicles Market: Key Findings, India, 2014
2. Commercial Vehicles Market: Current and Future Outlook, India, 2014 and 2022
3. Commercial Vehicles Market: Vehicle Production, India, 2014 – 2022
4. Commercial Vehicles Market: Key Participants, India, 2014
5. Commercial Vehicles Market: Comparison of Select Product Lines, India, 2014
6. Commercial Vehicles Market: Specifications Comparison of Select Product Lines, India, 2014
7. Commercial Vehicles Market: Export Market Priorities, India, 2014 – 2022
8. Commercial Vehicles Market: Key Conclusions, India, 2014–2022
9. Commercial Vehicles Market: Future Outlook, India, 2014–2022
10. Commercial Vehicles Market: 3 Big Predictions, India, 2014–2022


1. Commercial Vehicles Market: Outlook of CV OEMs’ Export Business, India, 2014, 2022, and 2025
2. Commercial Vehicles Market: Assembly Manufacturing Footprint, India, 2014–2022
3. Commercial Vehicles Market: Tata Prima/Prima LX Exports, India, 2014
4. Commercial Vehicles Market: Global Dealership Expansion, India, 2014
5. Commercial Vehicles Market: Evolution of the Truck Market, India, 2014
6. Commercial Vehicles Market: Emergence of the Value Truck Segment, India, 2014
7. Commercial Vehicles Market: Export Volume Forecast of Key OEMs, India, 2014, 2020, and 2022
8. Commercial Vehicles Market: Global Supplier Partnerships, India, 2014
9. Commercial Vehicles Market: Sourcing Implication Analysis, India, 2014
10. Commercial Vehicles Market: Qualitative Comparison of Select Product Lines, India, 2014
11. Commercial Vehicles Market: Qualitative Comparison of Comfort Features, India, 2014
12. Commercial Vehicles Market: M&H Value Trucks Unit Forecast, India, 2014–2022
13. Commercial Vehicles Market : Top Focus Regions, India, 2014 & 2022
14. Commercial Vehicles Market: Global Dealership Expansion, India, 2014
15. Commercial Vehicles Market: OEMs’ Hub & Spoke Model, India, 2014
16. Commercial Vehicles Market: Value Segment Positioning Strategy, India, 2014
17. Commercial Vehicles Market: Geographic Expansion, India, 2014–2022
18. Commercial Vehicles Market: Assembly Manufacturing Footprint, India, 2014–2022
19. Commercial Vehicles Market: Key Conclusions, India, 2014–2022
20. Market Engineering Methodology



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