Executive Analysis on US Electric Passenger Cars Market

Opportunity for OEMs Strong in xEV Portfolio as Stringent Emission Legislations are Made to Push e-Mobility

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This report focusses on the electric vehicles market in the USA for the year 2015. The possibilities of future engine, battery, and electric motor technologies have been discussed. The position of EVs and xEVs in the automotive market and their future market shares have been derived, along with the analysis of future emission standards and ZEV mandates. Strategic positioning of OEMs has also been profiled. A summary of year-on-year growth by region and vehicle segmentation, along with OEM market share, has been provided. Comparative analysis on the US charging infrastructure and interoperability has been discussed in detail. Breakdown of incentives schemes has been included in the study. Future trends have bee

Table of Contents

1. Executive Summary
Key Findings
General Criteria for Purchasing a New Vehicle
Current vs Preferred Fuel Engine Type
Factors that Go Against Diesel Engines
Electric Vehicle (EV) Design Expectations
2. Research Objectives and Methodology
Research Aim and Objectives
Research Methodology
Vehicle Segmentation
Sample Structure
New Vehicle Segment Structure by Country, 2011-2015
Weighting Methodology
Data Weighting Scheme
3. Respondent Profiles
Respondent Profile
Car Ownership
Car Ownership and Usage
Current Fuel Engine Type
4. General Criteria for Purchasing a New Vehicle
General Criteria for Purchasing a New Vehicle
5. Consumer Attitude Towards Diesel Cars
Main Reasons for Considering Diesel Engines
Main Reasons for Not Considering Diesel Engines
General Impact of the VW Emission Scandal
Impact on Volkswagen Brand—Trend
Impact on Diesel Perception
6. Consumer Attitude Towards Hybrid and Electric Cars
Main Reasons for Considering Hybrid Engines
Main Reasons for Considering EVs
Attitudes Towards Hybrid vs. EVs
EV Driving Range Expectations
7. Switching Analysis
Current vs. Preferred Fuel Engine Type
Preferred Fuel Engine Type
Demographics
Attitude Towards Vehicle Technology
General Criteria for Purchasing a New Vehicle
8. Growth Opportunities and Companies to Action
Growth Opportunity—Convert the interest in xEVs to Sale
Strategic Imperatives for Consumer Interest in xEVs
9. Conclusions
Key Conclusions
Legal Disclaimer
10. Appendix
Market Engineering Methodology
List of Exhibits


List of Figures & Charts

1. Customer Attitude towards Powertrain: Study Sample Size, Europe G5, 2016
2. Market Structure in Numbers: New Car Registration Segment Structure, Europe G5, 2011–2015
3. Customer Attitude towards Powertrain: Respondent Profile, Europe G5, 2016
4. Customer Attitude towards Powertrain: General Criteria for Purchasing a New Vehicle, Europe G5, 2016
5. Customer Attitude towards Powertrain: General Impact of the VW Emission Scandal, Europe G5, 2016
6. Customer Attitude towards Powertrain: Expected Driving Range of EV Vehicle, Europe G5, 2016
7. Customer Attitude towards Powertrain: Preferred Fuel Type by Demographics, Europe G5, 2016
8. Customer Attitude towards Powertrain: General Criteria for Purchasing a New Vehicle, Europe G5, 2016
9. Customer Attitude towards Powertrain: Key Conclusions, Europe G5, 2016


1. Customer Attitude towards Powertrain: General Criteria for Purchasing a New Vehicle, Europe G5, 2016
2. Customer Attitude towards Powertrain: Current vs Preferred Fuel Engine Type, Europe G5, 2016
3. Customer Attitude towards Powertrain: Reasons for not Choosing Diesel Engines, Europe G5, 2016
4. Customer Attitude towards Powertrain: Expected Design of Electric Vehicle, Europe G5, 2016
5. Market Share Breakdown by Segment, Europe G5, 2011–2015
6. Customer Attitude towards Powertrain: Weighting Methodology, Europe G5, 2016
7. Customer Attitude towards Powertrain: Car Ownership by Fuel Type & Segment, Europe G5, 2016
8. Customer Attitude towards Powertrain: Car Ownership and its Usage by Consumers, Europe G5, 2016
9. Customer Attitude towards Powertrain: Type of Powertrain in Current Vehicle by Country & Vehicle Segment, Europe G5, 2016
10. Customer Attitude towards Powertrain: General Criteria for Purchasing a New Vehicle, Europe G5, 2016
11. Customer Attitude towards Powertrain: General Criteria for Purchasing a New Vehicle, Europe G5, 2016
12. Customer Attitude towards Powertrain: Reasons for Considering Diesel Vehicles, Europe G5, 2016
13. Customer Attitude towards Powertrain: Reasons for not choosing Diesel Engines, Europe G5, 2016
14. Customer Attitude towards Powertrain: Impact on Volkswagen Brand, Europe G5, 2016
15. Customer Attitude towards Powertrain: Impact on Diesel Perception, Europe G5, 2016
16. Customer Attitude towards Powertrain: Reasons for Considering Hybrid Vehicles*, Europe G5, 2016
17. Customer Attitude towards Powertrain: Reasons for Considering Electric Vehicles*, Europe G5, 2016
18. Customer Attitude towards Powertrain: Attitudes Towards Hybrid versus EVs, Europe G5, 2016
19. Customer Attitude towards Powertrain: Expected Driving Range of Electric Vehicle, Europe G5, 2016
20. Customer Attitude towards Powertrain: Current and Preferred Fuel Type, Europe G5, 2016
21. Customer Attitude towards Powertrain: Current and Preferred Fuel Type, Europe G5, 2016
22. Customer Attitude towards Powertrain: Preferred Type of Powertrain for Next Vehicle – Europe G5 Trend, 2014 and 2016
23. Customer Attitude towards Powertrain: Preferred Fuel Type in Next Vehicle, Europe G5, 2016
24. Customer Attitude towards Powertrain: Attitude Towards Vehicle Technology, Europe G5, 2016



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