Executive Insight into Active Steering Trends for Passenger Vehicles

Higher Adoption Rates Hinge on Reducing the Active Steering System Cost

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Dubbed as the next big thing in the automotive industry, active steering solutions failed to live up to the hype. Launched in 2003, BMW’s active steering solution was supposed to be a game changer. With subsequent launches by other original equipment manufacturers (OEMs), namely with rear wheel steering (RWS) and all wheel steering (AWS), the market failed to gain sufficient traction. As of today, most of the OEMs that provided these options are no longer considering active steering solutions as their primary focus and have subsequently exited the market because of the costs associated with it. This private market insight looks into the reason why active steering solutions never gained sufficient traction by investigating consumer needs and pricing considerations, amongst other areas.

Table of Contents

Executive Insight into Active Steering Trends for Passenger VehiclesExecutive SummaryKey FindingsSystem DefinitionsActive Front Steering (AFS)Rear Wheel Steering (RWS)Integral Active Steering (IAS)Technology OverviewMethods of Actuation for AFSSteering Gear Actuated AFSColumn Actuated AFSSteering Wheel Actuated AFSMethods of Actuation for RWSRear Wheel ActuationRear Wheel Actuation (continued) Pivoted Wheel SteeringSystem OverviewAFS System Overview—ZFLS Active SteeringAFS System Overview—BMW Active SteeringRWS System Overview—AISINRWS System Overview—ZF Friedrichshafen Active Steering System Overview—BMW Integral Active Front SteeringActive Steering System Overview—Nissan 4-Wheel Active Steer (4WAS) System Active Steering System Overview—Renault 4-Wheel Active Steer System Active Steering System Overview—Takata Active Steering WheelMarket OverviewMarket OverviewMarket StatusDialing Down of AFS Product FocusPremium OEMs with an Active Steering SolutionMass Market OEMs with an Active Steering SolutionCase Study—BMWCase Study—BMW (continued)Case Study—FordConsumer Appetite for Active Steering Consumer Willingness Overview of Active Steering TechnologiesOverview of Active Steering Technologies—Awareness vs. Understanding vs. Preference vs. Willingness to pay Key Conclusions and Future OutlookKey Conclusions and Future OutlookLegal DisclaimerAppendixList of Abbreviations Used The Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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