Executive Insight into Active Steering Trends for Passenger Vehicles

Executive Insight into Active Steering Trends for Passenger Vehicles

Higher Adoption Rates Hinge on Reducing the Active Steering System Cost

RELEASE DATE
03-Dec-2014
REGION
Europe
Research Code: 9AB2-00-0B-00-00
SKU: AU01140-EU-MR_17342
$1,500.00
In stock
SKU
AU01140-EU-MR_17342
$1,500.00
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Description

Dubbed as the next big thing in the automotive industry, active steering solutions failed to live up to the hype. Launched in 2003, BMW’s active steering solution was supposed to be a game changer. With subsequent launches by other original equipment manufacturers (OEMs), namely with rear wheel steering (RWS) and all wheel steering (AWS), the market failed to gain sufficient traction. As of today, most of the OEMs that provided these options are no longer considering active steering solutions as their primary focus and have subsequently exited the market because of the costs associated with it. This private market insight looks into the reason why active steering solutions never gained sufficient traction by investigating consumer needs and pricing considerations, amongst other areas.

Table of Contents

Key Findings

Active Front Steering (AFS)

Rear Wheel Steering (RWS)

Integral Active Steering (IAS)

Methods of Actuation for AFS

Steering Gear Actuated AFS

Column Actuated AFS

Steering Wheel Actuated AFS

Methods of Actuation for RWS

Rear Wheel Actuation

Rear Wheel Actuation (continued)

Pivoted Wheel Steering

AFS System Overview—ZFLS Active Steering

AFS System Overview—BMW Active Steering

RWS System Overview—AISIN

RWS System Overview—ZF Friedrichshafen

Active Steering System Overview—BMW Integral Active Front Steering

Active Steering System Overview—Nissan 4-Wheel Active Steer (4WAS) System

Active Steering System Overview—Renault 4-Wheel Active Steer System

Active Steering System Overview—Takata Active Steering Wheel

Market Overview

Market Status

Dialing Down of AFS Product Focus

Premium OEMs with an Active Steering Solution

Mass Market OEMs with an Active Steering Solution

Case Study—BMW

Case Study—BMW (continued)

Case Study—Ford

Consumer Willingness

Overview of Active Steering Technologies

Overview of Active Steering Technologies—Awareness vs. Understanding vs. Preference vs. Willingness to pay

Key Conclusions and Future Outlook

Legal Disclaimer

List of Abbreviations Used

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Dubbed as the next big thing in the automotive industry, active steering solutions failed to live up to the hype. Launched in 2003, BMWs active steering solution was supposed to be a game changer. With subsequent launches by other original equipment manufacturers (OEMs), namely with rear wheel steering (RWS) and all wheel steering (AWS), the market failed to gain sufficient traction. As of today, most of the OEMs that provided these options are no longer considering active steering solutions as their primary focus and have subsequently exited the market because of the costs associated with it. This private market insight looks into the reason why active steering solutions never gained sufficient traction by investigating consumer needs and pricing considerations, amongst other areas.
More Information
No Index No
Podcast No
Author Manish Menon
Industries Automotive
WIP Number 9AB2-00-0B-00-00
Is Prebook No