Exploring the Use of Social Network Analysis (SNA) in the Telecommunications Industry

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This research explores how social network analysis has been used in the telecommunications industry in order to enpower churn management practices and marketing activities. The study looks at the current status of the use of SNA in the telecommunications industry, but it also investigates future directions and revenue growth.

Table of Contents

Exploring the Use of Social Network Analysis (SNA) in the Telecommunications IndustryExecutive SummaryFrost & Sullivan's Social Network Analysis (SNA) Research InitiativeResearch MethodologySNA Grows Towards a Mature Phase in EuropeThe Role of SNA in the Telecommunications IndustryDefining SNAUse of SNA in the Telecommunications IndustryPatterns of Usage of SNA in the Telecommunications IndustryThe Role of SNA ProvidersOverview of the Value ChainAnalysis of the Competitive LandscapePerforming SNA in the Telecommunications IndustryHow SNA is Used in the Telecommunications IndustryImplementation ModelsData Privacy and SecurityThe Experience of DatanetisThe Experience of Idiro TechnologiesThe Experience of KXEN with Telekomunikacja PolskaThe Experience of XtractSNA in the Telecommunications Industry - Market AnalysisThe Status of the MarketRevenue ModelsThe Evolution of SNA in the Telecommunications IndustryMarket Sizing and ForecastingConclusionsSNA - A Strategic Role in the Telecommunications Industry

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