Facebook Messenger: The App Eating the App Store

  • Research Code : 9817-00-E2-00-00
  • SKU : TE00057-EU-MR_00944
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  • Release Date : 11-May-2015
  • Region : Europe
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From its launch in 2004 to the arrival of the iPhone in 2007, Facebook’s success as a social medium was elevated by the personal computer’s (PC) intrinsic immobility. With PC as the dominant computing platform, screen time peaked through interaction this ubiquitous social network facilitated, creating huge demand for advertising slots.
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