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Financial Services Digital Marketers: Four Opportunities to Improve the Customer Experience

  • Research Code : 9A37-00-1E-00-00
  • SKU : IT00235-NA-SF_01231
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  • Release Date : 16-Jun-2015
  • Region : North America
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Availability: In stock

This Stratecast report analyzes various opportunities for using digital technologies to deliver better results for banks and financial services providers. It discusses challenges that FSS digital marketers face, and opportunities for meeting these challenges: making better use of digital data; optimizing engagement across channels and devices; and improving customer acquisition processes by personalizing offers and messaging—all to reach their ultimate goals of revenue growth and retention.
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