FinTech Watchlist Company Profile—Paytm

India’s Largest Mobile Payments Company Looking to Disrupt the Indian Market Worth More Than $2.25 Trillion

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The study analyzes the journey of India’s largest mobile payment player, Paytm that started off as an online platform for mobile phone top-up in 2010. Over the years, the company has expanded much beyond its initial offerings and pivoted into multiple areas to become an online wallet, a payment solutions provider, an online gold seller and dealer, and a full-fledged eCommerce store. It has also delved into the financial services space by launching mutual funds, insurance, and banking services.This study discusses the evolution of Paytm, from its starting point in 2010 when it was founded by Vijay Shekhar Sharma as a mobile recharge site. Today, the company competes with various other mobile recharge and digit

Key Issues Addressed

  • Is Paytm complementing, extending, or disrupting the payment space and the financial services industry in India?
  • Is Paytm impacting the industry? If yes, how big is the impact?

Key Conclusion

The study also delves into the potential of Paytm in impacting existing markets and businesses. An analysis and qualitative assessment of the magnitude and strength of Paytm’s impact shows that the company is likely to have a significant impact on the Indian market, worth more than $2.25 trillion.

Finally, the study highlights the steps that traditional market players can take to offset the competition from Paytm. These recommendations are specific and will help market leaders embrace the mobile economy and advanced technologies to prevent market disruption.

The study also includes an executive summary that brings all of this together in a crisp form to convey the gist of the study, followed by a more detailed discussion in the individual sections.

Table of Contents

FinTech Watchlist Company Profile—PaytmExecutive SummaryExecutive SummarySnapshotBusiness OverviewBusiness OverviewBusiness Overview (continued)Solutions OfferedSolutions Offered (continued)Solutions Offered (continued)Solutions Offered (continued)Solutions Offered (continued)Business PerformanceInvestment ReceivedStrategic ImperativesStrategic OverviewStrategic Overview (continued)Strategic Overview (continued)Strategic Overview (continued)Strategic Overview (continued)Strategic Overview (continued)Business and Disruption ModelPaytm’s Business ModelPaytm’s Business Model (continued)How Does Paytm Disrupt the Market?ChallengesChallenges Faced by PaytmImpact AnalysisImpact on Financial Services IndustryImpact on Financial Services Industry (continued)Impact on Financial Services Industry (continued)Impact on Financial Services Industry (continued)Impact on Financial Services Industry (continued)Impact on Financial Services Industry (continued)Impact on Financial Services Industry (continued)Impact on Financial Services Industry (continued)Paytm’s TeamPaytm’s Key PersonnelPaytm’s Key Personnel (continued)ConclusionConclusionLegal DisclaimerAppendixList of ExhibitsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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