Food and Beverage Industry Value Chain in Turkey, 2015

Discerning Turkish Consumers with Rising Disposable Incomes to Drive Demand for Processed Food

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The highly fragmented structure of the food and beverage distribution market is quite normal, considering the size of the market and its large geographical coverage. However, due to urbanization in the recent years, the market has been becoming more consolidated, especially in large cities and the more urbanized regions of Turkey. This situation creates a bigger market in the food and beverage industry for primary supply to the end users in the value chain. The study focuses on the industry value chain of food and beverage and provides key drivers and restraints, market trends and analysis, distribution channel market structure, and the competitive analysis.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsTurkey—Market SnapshotFood and Beverage (F&B) Industry Value Chain—Market Size by LayersMarket OverviewResearch Scope and ObjectiveMarket Outlook—Food and Beverage IndustryFour Layers of the Value Chain—Food and Beverage IndustryFood Processing—Value of Production by SegmentsFood Processing—Key Facts Food Distribution—Supply TypeFood Distribution—Market Size and Breakdown by ChannelsEnd Users—Market Size and Breakdown by Sales ChannelsFood and Beverage Industry Value Chain End Users—Key FactsDistribution and Retail Channel IndexDistribution Channel Structure—Type of CompaniesCash and Carry—Industry Attractiveness SnapshotMarket Trends and AnalysisKey Market Trends and RoadmapTrend 1—Cutting out Traditional Middle MenTrend 3—UrbanizationTrend 4—Social Trends in TurkeyThe Gen Y Phenomenon—The Young Population of Turkey She-economy—Women Empowerment in TurkeyThe Middle Bulge—The Middle Class Consumers’ Growth in TurkeyTrend 2—Cash and Carry EvolutionBricks and Clicks ModelImpact of the Social TrendsDrivers and RestraintsMarket DriversMarket RestraintsCompetitive Landscape and AnalysisKey Participants of the Distribution Channel—Discounters, Hyper/ Supermarkets, Cash and CarryKey Mergers and Acquisitions in Turkish Retail SectorKey Participants—Tier 1 Food Industry Channel DistributorsKey Participants—Processed FoodsConclusionsFood and Beverage Industry—Key ConclusionsLegal DisclaimerAppendixDistribution Formats—RetailThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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